Monthly Archives: April, 2016

Don’t Forget to Pack Your Content Strategy for Interop

Your bags are packed for Vegas. Your out of office reply is queued. It’s the Friday before Interop, where you’re headed to showcase your company’s latest innovations. The only thing left to do is check your flight and make sure you get to the airport on time. Right?

checklist-911841_1920.pngWrong! Roll up your sleeves: You have some last-minute marketing points to hone before you board the plane. After all, you don’t want to arrive without all the tools in hand to deliver the best impression possible to your key targets.

Follow this advice to optimize Interop for your brand: Continue reading →

Which Content Marketing Strategy Are You Taking Into Battle?

In order for your organization to take its rightful spot on the throne and be a leader in your industry, you’ve got to draw up a superior battle plan to vanquish your enemies—or, at least give your business a competitive edge. When it comes to content marketing, there are many weapons at your disposal—each with its own unique advantages.

castle-1176423_1920In the spirit of celebrating the much-anticipated Season 6 premiere of HBO’s award-winning series “Game of Thrones,” now just one week away, find out which character best represents your content marketing strategy. Continue reading →

Three Ways to Make Your Content Blossom This Spring

tulip-690320_1280Springtime is a light at the end of a dark and seemingly never-ending tunnel for residents of New England. Though we are used to crazy weather, the wintry mix of snow, sleet and arctic winds can quell the spirits of even the staunchest optimists among us. Spring’s long, warm days and blossoming flowers are a welcome relief after the cold and ice.

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Marketers: Are You Ready to Excel in 2Q16?

ducks-in-a-row-236325_1280If the first quarter of 2016 didn’t knock your socks off, I have a few tips for ensuring 2Q16 moves your marketing team in a better direction.

Many bumps in the road can be attributed to poor planning. So, let’s make sure that your content marketing strategy is headed in the right direction. A recent Curata infographic has removed some of the guesswork by foretelling 2016 content marketing trends.

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