With New Year’s Eve just 24 hours away, it is possible that your marketing budget for 2017 is already set in stone. You may already have an idea about the products, services and events your department will be tasked with promoting in the year to come. But even if it seems like your responsibilities in the year to come are not subject to change, you should take a moment to consider one of the most important lessons of New Year’s Eve—it’s never too late to change.
Another year has gone by, and not much has changed on your blog. You post articles, week in and week out. But nobody shares them. Nobody likes them on social media. And nobody talks about them. You’re going through the motions, and it’s starting to show.
It’s time to shake things up.
I’m willing to bet that, within reason, you could start pushing the boundaries on your blog to attract some attention.
Here are some things you can do to set a different tone, and have some fun in the process: Continue reading →
If your content marketing strategy isn’t documented, getting buy-in from stakeholders will be pretty difficult. Gaining team collaboration around the strategy and measuring its effectiveness will be tricky as well. What are you waiting for? Without a documented strategy for your custom content, your 2016 successes must have been hit-or-miss at best. Continue reading →