Monthly Archives: February, 2017

Three Questions to ask Yourself Before Leaving ITEXPO

ITEXPO (Feb. 8 to 10 in Ft. Lauderdale) is a great chance to learn about other organizations, and to get a look at some of the latest technologies on the market. It’s also an opportunity to spend some time reflecting on your own brand, and to see how your marketing strategy stacks up against other leading players in your industry.

development-2010016_1280Here are three questions to ask yourself before leaving Ft. Lauderdale:

Are we in touch with our customers’ core needs?

One of the great parts about exhibiting at ITEXPO is getting a chance to speak face to face with the people who are using, or are thinking about using, your company’s products and services. As you talk with others, you’ll get a better sense of whether your company’s vision is aligned with their biggest questions and concerns. Use this information to guide your marketing strategy in the coming weeks.  Continue reading →

No Business is Too Small for Content Boost

miniature-1700629_960_720.jpgLast weekend I had the pleasure of attending a birthday party for an old college roommate I hadn’t seen in years. He was a graduate of our university’s business school and launched a small, but successful business of his own last year. Because of his background, it didn’t surprise me to find that a number of guests in attendance had also ventured into entrepreneurship as well.

As a content marketer with limited social skills, I seized upon the opportunity to ask a number of these small business owners about their experience with content—and I must admit that I was shocked by my findings.
Continue reading →