Monthly Archives: March, 2017

Mobile Developers: Avoid Making This Mistake

Picture this: You have a poor dining experience, and ask for the check early. However, instead of giving you the check the waiter hands you another menu and encourages you to try something else. Then the manager comes over and makes a giant production out of the ordeal, when the only thing you want to do is grab your coat and leave.

annoying-1295960_640You probably wouldn’t be too happy about this.

Sometimes, in other words, the best way to handle an unhappy customer is to usher him or her out the door as quickly as possible. Why make the customer wait any longer? They’re already miserable!

Mobile developers and content producers, I’m talking to you here. When customers go to delete their accounts, let them leave without any hassle. Show some dignity! They have already demonstrated that they dislike your service.  Continue reading →

What I Believe About Content Marketing

face to faceThe Infinite Monkey Theorem suggests that if a monkey was to hit random keys on a keyboard for an infinite period of time, eventually the monkey will have typed the complete works of William Shakespeare.

But what does the Infinite Monkey Theorem have to do with content marketing? More than you might think! Continue reading →

Getting Through to the Reptilian Brains of Your Customers

splendor-skink-208600_1280Marketing is all about communicating. Finding the best ways to communicate would thus be a boon for marketers. This is why you may want to delve into a new book, “Neuromarketing,” in which authors Patrick Renvoise and Christophe Morin unveil the latest brain research, and reveal techniques to help you create powerful, unique and memorable content. Continue reading →