Picture this: You have a poor dining experience, and ask for the check early. However, instead of giving you the check the waiter hands you another menu and encourages you to try something else. Then the manager comes over and makes a giant production out of the ordeal, when the only thing you want to do is grab your coat and leave.
You probably wouldn’t be too happy about this.
Sometimes, in other words, the best way to handle an unhappy customer is to usher him or her out the door as quickly as possible. Why make the customer wait any longer? They’re already miserable!
Mobile developers and content producers, I’m talking to you here. When customers go to delete their accounts, let them leave without any hassle. Show some dignity! They have already demonstrated that they dislike your service. Continue reading →
ITEXPO (Feb. 8 to 10 in Ft. Lauderdale) is a great chance to learn about other organizations, and to get a look at some of the latest technologies on the market. It’s also an opportunity to spend some time reflecting on your own brand, and to see how your marketing strategy stacks up against other leading players in your industry.
Here are three questions to ask yourself before leaving Ft. Lauderdale:
Are we in touch with our customers’ core needs?
One of the great parts about exhibiting at ITEXPO is getting a chance to speak face to face with the people who are using, or are thinking about using, your company’s products and services. As you talk with others, you’ll get a better sense of whether your company’s vision is aligned with their biggest questions and concerns. Use this information to guide your marketing strategy in the coming weeks. Continue reading →
Take a look at any winning baseball team, and you’ll find a skilled utility man — someone who can play virtually any position at a moment’s notice, depending on the team’s needs.
Here at Content Boost, we’re a team of utility players. Our writers can produce any type of asset, on any subject, for any purpose, at any time. There is no binding way to use our services.
So while you may approach us looking for blog posts, keep in mind there are some other ways to use Content Boost. Here are some examples of what we can produce: Continue reading →
Another year has gone by, and not much has changed on your blog. You post articles, week in and week out. But nobody shares them. Nobody likes them on social media. And nobody talks about them. You’re going through the motions, and it’s starting to show.
It’s time to shake things up.
I’m willing to bet that, within reason, you could start pushing the boundaries on your blog to attract some attention.
Here are some things you can do to set a different tone, and have some fun in the process: Continue reading →
I recently spoke with a saleswoman from Boston who was dismayed about her email marketing strategy. She was sending email after email to customers, trying to get them to register for an upcoming event. But she wasn’t getting any responses.
I asked to see the messages she was sending. Each one listed the name of the event and pointed out the main features. But the words “register today” were weightless, because the email was impersonal.
This wasn’t an email. It was spam.
Just recently, I was poking around on the website of a global technology provider when I came across several glaring translation errors.
These were not just spelling or grammatical mistakes. There were many sentences that made absolutely no sense. Some were comical, but it was mostly just painful to read.
It got me thinking… Continue reading →
People often ask me why marketing departments hire third party content vendors to write business articles for their websites, blogs and social channels. Why not just keep the process in-house?
As I explained in a recent blog post, many marketers hate writing. Plain and simple. And even if you do love to write, it can be a huge hassle — especially when you have to do it week in and week out.
Here are five common reasons marketers outsource content: Continue reading →
As an executive, you are rarely in one place for more than a few days at a time. You are constantly bouncing around the world visiting clients and partners, marketing your products and speaking at industry events.
In short, your schedule is maxed out. So while you want to contribute to your blog, you just don’t have the time. There are too many other competing projects to focus on.
Consider this, though: On a daily basis, you… Continue reading →
You have a problem: Your blog needs content—and lots of it.
You’re not feeling up to the challenge, though. You hate writing—detest it, even. The blank page frightens you. And the thought of having to generate ideas—week in and week out—is maddening.
How much do you hate writing? Here are eight things you would rather do than spend any time producing content for your blog: Continue reading →
This week, I spoke with someone who was curious about the level of commitment that it takes to work with Content Boost. This person travels often, and doesn’t have a great deal of time to devote to the program—or, for that matter, his blog. Still, he needs help with content production.
I told him that every client uses Content Boost a bit differently. Some prefer a hands-on approach, while others step back and leave content production up to us. Ultimately, you can be as involved in the program as you want to be. Our job is to identify your needs, and work to make your life easier.
Here are three different ways that you can use Content Boost: Continue reading →