Author Archive: Meredith DeSousa

Five Things Successful Content Marketers Never Do

false-98375_1280By now many of us have been doing content marketing long enough that we’ve made plenty of mistakes along the way. But they do say that mistakes have value, right? Our successful moments can at least partially be attributed to the fact that we’ve had less successful ones first—and they’ve ultimately helped us become better at what we do.

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How Bernie Sanders Won the Content Marketing Game

Bernie 2 PixlrBernie Sanders may not have clinched the Democratic nomination, but his content marketing strategy was a winner.

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Inspiring Content Attracts Inspirational Influencers

crayons-SIZED1280Two words that describe the Crayola brand are imaginative and artful. Since the company’s beginnings in the early 1900s straight through to today, these descriptors have remained relevant despite the fact that the company’s products have continually changed. From simple wax crayons to the newfangled Digital Light Designer, Crayola’s “true north,” according to Vicky Lozano, VP of Corporate Strategy, is “to help parents and teachers raise creative and inspired kids.”

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