Maybe I’m getting old or have been in the content marketing business too long, but are we really still arguing whether more or less content is the issue—vs. the value of the content itself?
Content marketers: Your goal is to write—or have your in-house staff or outsourced content producers write—succinct content until you’ve made your point/concluded your argument with reasonable premises and so forth. This is the well-established standard for good writing. Even Shakespeare told us that “brevity is the soul of wit.”
As an executive, you are rarely in one place for more than a few days at a time. You are constantly bouncing around the world visiting clients and partners, marketing your products and speaking at industry events.
In short, your schedule is maxed out. So while you want to contribute to your blog, you just don’t have the time. There are too many other competing projects to focus on.
Consider this, though: On a daily basis, you… Continue reading →
You have a problem: Your blog needs content—and lots of it.
You’re not feeling up to the challenge, though. You hate writing—detest it, even. The blank page frightens you. And the thought of having to generate ideas—week in and week out—is maddening.
How much do you hate writing? Here are eight things you would rather do than spend any time producing content for your blog: Continue reading →
Dear Content Doctor: I think there’s a bug going around my organization’s marketing department. After developing a content strategy and hitting the ground running, we’re now generating leads at a sluggish pace. We try our best to come up with fresh content but at this point it seems like we’re regurgitating the same old things. Our user engagement on social media, site traffic and SEO rankings are reaching all-time lows.
It’s not like our entire staff is on bed rest, but trying to find the time to figure out what ails our content between all our other priorities has me feeling sick!
This week, I spoke with someone who was curious about the level of commitment that it takes to work with Content Boost. This person travels often, and doesn’t have a great deal of time to devote to the program—or, for that matter, his blog. Still, he needs help with content production.
I told him that every client uses Content Boost a bit differently. Some prefer a hands-on approach, while others step back and leave content production up to us. Ultimately, you can be as involved in the program as you want to be. Our job is to identify your needs, and work to make your life easier.
Here are three different ways that you can use Content Boost: Continue reading →