As an executive, you are rarely in one place for more than a few days at a time. You are constantly bouncing around the world visiting clients and partners, marketing your products and speaking at industry events.
In short, your schedule is maxed out. So while you want to contribute to your blog, you just don’t have the time. There are too many other competing projects to focus on.
Consider this, though: On a daily basis, you… Continue reading →
Consumers are inundated with content as company after company seeks to garner their business in one way or another. But, there’s a limit to how much one person can take in and respond to on any given day. As a result, today’s brands must take extreme measures to make any headway with key targets. So, which of their marketing strategies is proving most successful at gaining buyer interest, engagement and loyalty?
The answer is personalization—personalization of marketing messages to the nth degree. Continue reading →
You have a problem: Your blog needs content—and lots of it.
You’re not feeling up to the challenge, though. You hate writing—detest it, even. The blank page frightens you. And the thought of having to generate ideas—week in and week out—is maddening.
How much do you hate writing? Here are eight things you would rather do than spend any time producing content for your blog: Continue reading →
What happens to a business when its preeminent product becomes passe? Just ask Playboy founder and editor-in-chief Hugh Hefner. The 90-year-old magazine magnate agreed to stop publishing images of naked women—Playboy’s claim to fame—with the March 2016 issue of the 62-year-old publication, which debuted in 1953 with Marilyn Monroe on the cover.
What caused Hef to change his tune? As the Internet evolved and pornographic images became freely available, the magazine known the world over for its provocative photos was forced to undergo a redesign. The content was simply no longer relevant, having lost out to the Web in shock value, commercial value and cultural significance. Continue reading →
Dear Content Doctor: I think there’s a bug going around my organization’s marketing department. After developing a content strategy and hitting the ground running, we’re now generating leads at a sluggish pace. We try our best to come up with fresh content but at this point it seems like we’re regurgitating the same old things. Our user engagement on social media, site traffic and SEO rankings are reaching all-time lows.
It’s not like our entire staff is on bed rest, but trying to find the time to figure out what ails our content between all our other priorities has me feeling sick!
This week, I spoke with someone who was curious about the level of commitment that it takes to work with Content Boost. This person travels often, and doesn’t have a great deal of time to devote to the program—or, for that matter, his blog. Still, he needs help with content production.
I told him that every client uses Content Boost a bit differently. Some prefer a hands-on approach, while others step back and leave content production up to us. Ultimately, you can be as involved in the program as you want to be. Our job is to identify your needs, and work to make your life easier.
Here are three different ways that you can use Content Boost: Continue reading →
You’ve heard it before: The best way to attract new customers and strengthen relationships with existing ones is by connecting with them in a deeply human way. Often, though, establishing a human connection via digital mediums presents a challenging task for marketers. After all, the Web creates a barrier between you and your audience. Unique, personalized stories that resonate with your audience work to diminish this obstacle, and help to create meaningful customer relationships.
Before we begin discussing strategy and highlighting great examples of brand storytelling, let’s talk about what not to do. “Brand storytelling” might make you think this will serve as a great platform to share your brand’s unique story. While this is certainly important, it is not what brand storytelling is about. Rather, this content marketing strategy is about telling the stories of your consumers so they can feel more connected to your brand.