Category Archives: Content Marketing

The Five Types of Writers You Don’t Want Producing Your Content

FAIL_stampYour marketing department is likely full of knowledgeable, eager and creative individuals. Unfortunately, that doesn’t necessarily mean they’ll be good writers too. If you’ve been relying on your in-house marketers to drive production for your content marketing strategy, there is a possibility that their efforts may be counterproductive. While the implementation of a content marketing strategy can be highly effective in driving business growth, the wrong writer can send your audience the wrong message and ultimately do more harm than good.

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Eight Things You Would Rather Do Instead of Blogging

You have a problem: Your blog needs content—and lots of it.

You’re not feeling up to the challenge, though. You hate writing—detest it, even. The blank page frightens you. And the thought of having to generate ideas—week in and week out—is maddening.

How much do you hate writing? Here are eight things you would rather do than spend any time producing content for your blog: Continue reading →

The Content Doctor Prescribes a Dose of Vitamin C

contentdoctorDear Content Doctor: I think there’s a bug going around my organization’s marketing department. After developing a content strategy and hitting the ground running, we’re now generating leads at a sluggish pace. We try our best to come up with fresh content but at this point it seems like we’re regurgitating the same old things. Our user engagement on social media, site traffic and SEO rankings are reaching all-time lows.

It’s not like our entire staff is on bed rest,  but trying to find the time to figure out what ails our content between all our other priorities has me feeling sick!

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Five Things Successful Content Marketers Never Do

false-98375_1280By now many of us have been doing content marketing long enough that we’ve made plenty of mistakes along the way. But they do say that mistakes have value, right? Our successful moments can at least partially be attributed to the fact that we’ve had less successful ones first—and they’ve ultimately helped us become better at what we do.

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Three Different Ways to Use Content Boost

This week, I spoke with someone who was curious about the level of commitment that it takes to work with Content Boost. This person travels often, and doesn’t have a great deal of time to devote to the program—or, for that matter, his blog. Still, he needs help with content production.

I told him that every client uses Content Boost a bit differently. Some prefer a hands-on writer-1129708_1280approach, while others step back and leave content production up to us. Ultimately, you can be as involved in the program as you want to be. Our job is to identify your needs, and work to make your life easier.

Here are three different ways that you can use Content Boost: Continue reading →

The Content Doctor Will See You Now

contentdoctorDear Content Doctor: I was recently hired to join the marketing department of a reputable, well-established organization in my hometown. When I accepted the position, it was with the understanding that marketing would be enabled to do its job with the full cooperation of the C-suite. I believed that any company of note in today’s day and time would understand the need to leverage forward-thinking marketing strategies to get a leg up on the competition.

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How Bernie Sanders Won the Content Marketing Game

Bernie 2 PixlrBernie Sanders may not have clinched the Democratic nomination, but his content marketing strategy was a winner.

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Nobody Wants To See Your Commercials In Their News Feeds

Recently I was browsing through my Facebook News Feed, when I saw a lame commercial advertisement for a leading insurance company.

facebook-748885_1280I’ll be honest with you: I wasn’t the slightest bit interested in this commercial. In fact, it was a nuisance. After all, I don’t log into Facebook to watch commercials. This is something I tell my clients all the time. But more about this in a bit.

What I was interested in was the comments section underneath the video. Continue reading →

Don’t Forget to Pack Your Content Strategy for Interop

Your bags are packed for Vegas. Your out of office reply is queued. It’s the Friday before Interop, where you’re headed to showcase your company’s latest innovations. The only thing left to do is check your flight and make sure you get to the airport on time. Right?

checklist-911841_1920.pngWrong! Roll up your sleeves: You have some last-minute marketing points to hone before you board the plane. After all, you don’t want to arrive without all the tools in hand to deliver the best impression possible to your key targets.

Follow this advice to optimize Interop for your brand: Continue reading →

Which Content Marketing Strategy Are You Taking Into Battle?

In order for your organization to take its rightful spot on the throne and be a leader in your industry, you’ve got to draw up a superior battle plan to vanquish your enemies—or, at least give your business a competitive edge. When it comes to content marketing, there are many weapons at your disposal—each with its own unique advantages.

castle-1176423_1920In the spirit of celebrating the much-anticipated Season 6 premiere of HBO’s award-winning series “Game of Thrones,” now just one week away, find out which character best represents your content marketing strategy. Continue reading →

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