This week, I spoke with someone who was curious about the level of commitment that it takes to work with Content Boost. This person travels often, and doesn’t have a great deal of time to devote to the program—or, for that matter, his blog. Still, he needs help with content production.
I told him that every client uses Content Boost a bit differently. Some prefer a hands-on approach, while others step back and leave content production up to us. Ultimately, you can be as involved in the program as you want to be. Our job is to identify your needs, and work to make your life easier.
Here are three different ways that you can use Content Boost: Continue reading →
What is good content? You know it; you’ve been lucky enough to read it most of your life. I believe it consists of three primary characteristics: It is engaging, fulfilling and strengthens relationships. Today’s leading content marketers incorporate these attributes into their brand messaging to drive consumer interest in their products and services. Otherwise, they’d be missing opportunities to connect with key targets in a meaningful way. And I couldn’t help but note that these same characteristics brought to bear in the bedroom would lead to successful outcomes there as well. Continue reading →
It was the beginning of the end for Jeb Bush on Feb. 3 when he felt compelled to ask his New Hampshire audience to “please clap” after delivering this line: “I think the next president needs to be a lot quieter but send a signal that we’re prepared to act in the national security interests of this country to get back in the business of creating a more peaceful world.” Continue reading →
There were plenty of impressive statistics from the big game last night. The Denver Broncos, for instance, became the ninth NFL franchise to win three Super Bowls. Denver also won the game with just 194 offensive yards, setting a record for the fewest ever in a Super Bowl victory.
But enough about the actual game.
The statistic worth beating to death, from a marketing perspective, is the one about how much it takes to advertise during the Super Bowl. This year, a 30-second video clip cost an astounding, and record-breaking, $5 million— or about $166,666 per second. The cost of advertising, in fact, has doubled in the past decade. Continue reading →
Do words like “search engine spiders” and “Quality Raters” send shivers down your spine? Do you sit up at night paranoid that Google is trolling your website, looking for excuses to knock it down in the SEO rankings?
If so, it’s not surprising. Trying to stay in good graces with Google’s ever-changing search engine optimization (SEO) policy can certainly feel daunting—especially if you’re new to the content marketing game. Continue reading →