Category Archives: Creative Strategy

Three Different Ways to Use Content Boost

This week, I spoke with someone who was curious about the level of commitment that it takes to work with Content Boost. This person travels often, and doesn’t have a great deal of time to devote to the program—or, for that matter, his blog. Still, he needs help with content production.

I told him that every client uses Content Boost a bit differently. Some prefer a hands-on writer-1129708_1280approach, while others step back and leave content production up to us. Ultimately, you can be as involved in the program as you want to be. Our job is to identify your needs, and work to make your life easier.

Here are three different ways that you can use Content Boost: Continue reading →

Would Your Content Be Good in Bed?

girl-MEDIUM768680_1280What is good content? You know it; you’ve been lucky enough to read it most of your life. I believe it consists of three primary characteristics: It is engaging, fulfilling and strengthens relationships. Today’s leading content marketers incorporate these attributes into their brand messaging to drive consumer interest in their products and services. Otherwise, they’d be missing opportunities to connect with key targets in a meaningful way. And I couldn’t help but note that these same characteristics brought to bear in the bedroom would lead to successful outcomes there as well. Continue reading →

Nobody Wants To See Your Commercials In Their News Feeds

Recently I was browsing through my Facebook News Feed, when I saw a lame commercial advertisement for a leading insurance company.

facebook-748885_1280I’ll be honest with you: I wasn’t the slightest bit interested in this commercial. In fact, it was a nuisance. After all, I don’t log into Facebook to watch commercials. This is something I tell my clients all the time. But more about this in a bit.

What I was interested in was the comments section underneath the video. Continue reading →

Inspiring Content Attracts Inspirational Influencers

crayons-SIZED1280Two words that describe the Crayola brand are imaginative and artful. Since the company’s beginnings in the early 1900s straight through to today, these descriptors have remained relevant despite the fact that the company’s products have continually changed. From simple wax crayons to the newfangled Digital Light Designer, Crayola’s “true north,” according to Vicky Lozano, VP of Corporate Strategy, is “to help parents and teachers raise creative and inspired kids.”

Continue reading →

Don’t Forget to Pack Your Content Strategy for Interop

Your bags are packed for Vegas. Your out of office reply is queued. It’s the Friday before Interop, where you’re headed to showcase your company’s latest innovations. The only thing left to do is check your flight and make sure you get to the airport on time. Right?

checklist-911841_1920.pngWrong! Roll up your sleeves: You have some last-minute marketing points to hone before you board the plane. After all, you don’t want to arrive without all the tools in hand to deliver the best impression possible to your key targets.

Follow this advice to optimize Interop for your brand: Continue reading →

Which Content Marketing Strategy Are You Taking Into Battle?

In order for your organization to take its rightful spot on the throne and be a leader in your industry, you’ve got to draw up a superior battle plan to vanquish your enemies—or, at least give your business a competitive edge. When it comes to content marketing, there are many weapons at your disposal—each with its own unique advantages.

castle-1176423_1920In the spirit of celebrating the much-anticipated Season 6 premiere of HBO’s award-winning series “Game of Thrones,” now just one week away, find out which character best represents your content marketing strategy. Continue reading →

Does Your Content Warrant Applause?

applause-297115_1280It was the beginning of the end for Jeb Bush on Feb. 3 when he felt compelled to ask his New Hampshire audience to “please clap” after delivering this line: “I think the next president needs to be a lot quieter but send a signal that we’re prepared to act in the national security interests of this country to get back in the business of creating a more peaceful world.” Continue reading →

The Super Bowl Is Over. Next.

There were plenty of impressive statistics from the big game last night. The Denver Broncos, for instance, became the ninth NFL franchise to win three Super Bowls. Denver also won the game with just 194 offensive yards, setting a record for the fewest ever in a Super Bowl victory.

rugby-596747_1280But enough about the actual game.

The statistic worth beating to death, from a marketing perspective, is the one about how much it takes to advertise during the Super Bowl. This year, a 30-second video clip cost an astounding, and record-breaking, $5 million— or about $166,666 per second. The cost of advertising, in fact, has doubled in the past decade. Continue reading →

Three Reasons Your Brand’s Storytelling Strategy Is Utterly Failing

A few months ago, you were tasked with implementing a “brand storytelling” strategy in your marketing department. Now, you’re waiting for social shares and comments to begin rolling in. But they’re nowhere to be found.

megaphone-1019915_1280If this is happening, take heart. Brand storytelling is a new and often misunderstood phrase that shamelessly gets tossed around, often incorrectly. It’s difficult, too. Many companies are now using it, but are finding it much harder to pull off than they expected.

Here are three reasons why your own brand storytelling strategy may be struggling:   Continue reading →

Stop What You’re Doing And Read Google’s Latest Search Quality Rating Guidelines

Do words like “search engine spiders” and “Quality Raters” send shivers down your spine? Do you sit up at night paranoid that Google is trolling your website, looking for excuses to knock it down in the SEO rankings?

google-485611_640If so, it’s not surprising. Trying to stay in good graces with Google’s ever-changing search engine optimization (SEO) policy can certainly feel daunting—especially if you’re new to the content marketing game. Continue reading →

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