ITEXPO (Feb. 8 to 10 in Ft. Lauderdale) is a great chance to learn about other organizations, and to get a look at some of the latest technologies on the market. It’s also an opportunity to spend some time reflecting on your own brand, and to see how your marketing strategy stacks up against other leading players in your industry.
Here are three questions to ask yourself before leaving Ft. Lauderdale:
Are we in touch with our customers’ core needs?
One of the great parts about exhibiting at ITEXPO is getting a chance to speak face to face with the people who are using, or are thinking about using, your company’s products and services. As you talk with others, you’ll get a better sense of whether your company’s vision is aligned with their biggest questions and concerns. Use this information to guide your marketing strategy in the coming weeks. Continue reading →
Take a look at any winning baseball team, and you’ll find a skilled utility man — someone who can play virtually any position at a moment’s notice, depending on the team’s needs.
Here at Content Boost, we’re a team of utility players. Our writers can produce any type of asset, on any subject, for any purpose, at any time. There is no binding way to use our services.
So while you may approach us looking for blog posts, keep in mind there are some other ways to use Content Boost. Here are some examples of what we can produce: Continue reading →
Marketers with a firm understanding of the best practices for content creation grasp that it is important to generate fresh, informative material on a regular basis. Most marketers also understand that it is important to write in a style that reflects the voice of their brand in a way that will strike a chord with customers.
Following content marketing best practices is certainly advisable, but strict adherence to these principles can also lead your organization down a dangerous path—there is a distinct possibility that your audience will get bored.
With New Year’s Eve just 24 hours away, it is possible that your marketing budget for 2017 is already set in stone. You may already have an idea about the products, services and events your department will be tasked with promoting in the year to come. But even if it seems like your responsibilities in the year to come are not subject to change, you should take a moment to consider one of the most important lessons of New Year’s Eve—it’s never too late to change.
Another year has gone by, and not much has changed on your blog. You post articles, week in and week out. But nobody shares them. Nobody likes them on social media. And nobody talks about them. You’re going through the motions, and it’s starting to show.
It’s time to shake things up.
I’m willing to bet that, within reason, you could start pushing the boundaries on your blog to attract some attention.
Here are some things you can do to set a different tone, and have some fun in the process: Continue reading →
I recently spoke with a saleswoman from Boston who was dismayed about her email marketing strategy. She was sending email after email to customers, trying to get them to register for an upcoming event. But she wasn’t getting any responses.
I asked to see the messages she was sending. Each one listed the name of the event and pointed out the main features. But the words “register today” were weightless, because the email was impersonal.
This wasn’t an email. It was spam.
While this year’s Kafkaesque presidential election cycle may have revealed, exacerbated and brought political divisiveness to a new level in 2016, there is one major issue that nearly anyone, regardless of where they fall on the political spectrum, can agree on: at least the campaigns are over. We can now reflect back on how we came to this point and ponder the important business of what comes next.
I, for one, have been paying close attention to the frenzied election cycle. Viewed through a marketer’s lens, it is clear to see that presidential campaigns are no different from a business’ campaign to sell a product or service: to the best marketing department go the spoils!
Just recently, I was poking around on the website of a global technology provider when I came across several glaring translation errors.
These were not just spelling or grammatical mistakes. There were many sentences that made absolutely no sense. Some were comical, but it was mostly just painful to read.
It got me thinking… Continue reading →
Are your marketing campaigns falling on deaf ears? Do your organization’s social media accounts leave you feeling like a wallflower? Are your leads going cold? Is your content stale and gathering digital dust?
Do you ever get the sense that maybe your marketing department is cursed?