Picture this: You have a poor dining experience, and ask for the check early. However, instead of giving you the check the waiter hands you another menu and encourages you to try something else. Then the manager comes over and makes a giant production out of the ordeal, when the only thing you want to do is grab your coat and leave.
You probably wouldn’t be too happy about this.
Sometimes, in other words, the best way to handle an unhappy customer is to usher him or her out the door as quickly as possible. Why make the customer wait any longer? They’re already miserable!
Mobile developers and content producers, I’m talking to you here. When customers go to delete their accounts, let them leave without any hassle. Show some dignity! They have already demonstrated that they dislike your service. Continue reading →
The Infinite Monkey Theorem suggests that if a monkey was to hit random keys on a keyboard for an infinite period of time, eventually the monkey will have typed the complete works of William Shakespeare.
But what does the Infinite Monkey Theorem have to do with content marketing? More than you might think! Continue reading →
ITEXPO (Feb. 8 to 10 in Ft. Lauderdale) is a great chance to learn about other organizations, and to get a look at some of the latest technologies on the market. It’s also an opportunity to spend some time reflecting on your own brand, and to see how your marketing strategy stacks up against other leading players in your industry.
Here are three questions to ask yourself before leaving Ft. Lauderdale:
Are we in touch with our customers’ core needs?
One of the great parts about exhibiting at ITEXPO is getting a chance to speak face to face with the people who are using, or are thinking about using, your company’s products and services. As you talk with others, you’ll get a better sense of whether your company’s vision is aligned with their biggest questions and concerns. Use this information to guide your marketing strategy in the coming weeks. Continue reading →
Take a look at any winning baseball team, and you’ll find a skilled utility man — someone who can play virtually any position at a moment’s notice, depending on the team’s needs.
Here at Content Boost, we’re a team of utility players. Our writers can produce any type of asset, on any subject, for any purpose, at any time. There is no binding way to use our services.
So while you may approach us looking for blog posts, keep in mind there are some other ways to use Content Boost. Here are some examples of what we can produce: Continue reading →
Marketers with a firm understanding of the best practices for content creation grasp that it is important to generate fresh, informative material on a regular basis. Most marketers also understand that it is important to write in a style that reflects the voice of their brand in a way that will strike a chord with customers.
Following content marketing best practices is certainly advisable, but strict adherence to these principles can also lead your organization down a dangerous path—there is a distinct possibility that your audience will get bored.
With New Year’s Eve just 24 hours away, it is possible that your marketing budget for 2017 is already set in stone. You may already have an idea about the products, services and events your department will be tasked with promoting in the year to come. But even if it seems like your responsibilities in the year to come are not subject to change, you should take a moment to consider one of the most important lessons of New Year’s Eve—it’s never too late to change.
Another year has gone by, and not much has changed on your blog. You post articles, week in and week out. But nobody shares them. Nobody likes them on social media. And nobody talks about them. You’re going through the motions, and it’s starting to show.
It’s time to shake things up.
I’m willing to bet that, within reason, you could start pushing the boundaries on your blog to attract some attention.
Here are some things you can do to set a different tone, and have some fun in the process: Continue reading →
I recently spoke with a saleswoman from Boston who was dismayed about her email marketing strategy. She was sending email after email to customers, trying to get them to register for an upcoming event. But she wasn’t getting any responses.
I asked to see the messages she was sending. Each one listed the name of the event and pointed out the main features. But the words “register today” were weightless, because the email was impersonal.
This wasn’t an email. It was spam.