You have a problem: Your blog needs content—and lots of it.
You’re not feeling up to the challenge, though. You hate writing—detest it, even. The blank page frightens you. And the thought of having to generate ideas—week in and week out—is maddening.
How much do you hate writing? Here are eight things you would rather do than spend any time producing content for your blog: Continue reading →
Dear Content Doctor: I think there’s a bug going around my organization’s marketing department. After developing a content strategy and hitting the ground running, we’re now generating leads at a sluggish pace. We try our best to come up with fresh content but at this point it seems like we’re regurgitating the same old things. Our user engagement on social media, site traffic and SEO rankings are reaching all-time lows.
It’s not like our entire staff is on bed rest, but trying to find the time to figure out what ails our content between all our other priorities has me feeling sick!
By now many of us have been doing content marketing long enough that we’ve made plenty of mistakes along the way. But they do say that mistakes have value, right? Our successful moments can at least partially be attributed to the fact that we’ve had less successful ones first—and they’ve ultimately helped us become better at what we do.
This week, I spoke with someone who was curious about the level of commitment that it takes to work with Content Boost. This person travels often, and doesn’t have a great deal of time to devote to the program—or, for that matter, his blog. Still, he needs help with content production.
I told him that every client uses Content Boost a bit differently. Some prefer a hands-on approach, while others step back and leave content production up to us. Ultimately, you can be as involved in the program as you want to be. Our job is to identify your needs, and work to make your life easier.
Here are three different ways that you can use Content Boost: Continue reading →
What is good content? You know it; you’ve been lucky enough to read it most of your life. I believe it consists of three primary characteristics: It is engaging, fulfilling and strengthens relationships. Today’s leading content marketers incorporate these attributes into their brand messaging to drive consumer interest in their products and services. Otherwise, they’d be missing opportunities to connect with key targets in a meaningful way. And I couldn’t help but note that these same characteristics brought to bear in the bedroom would lead to successful outcomes there as well. Continue reading →
You’ve heard it before: The best way to attract new customers and strengthen relationships with existing ones is by connecting with them in a deeply human way. Often, though, establishing a human connection via digital mediums presents a challenging task for marketers. After all, the Web creates a barrier between you and your audience. Unique, personalized stories that resonate with your audience work to diminish this obstacle, and help to create meaningful customer relationships.
Before we begin discussing strategy and highlighting great examples of brand storytelling, let’s talk about what not to do. “Brand storytelling” might make you think this will serve as a great platform to share your brand’s unique story. While this is certainly important, it is not what brand storytelling is about. Rather, this content marketing strategy is about telling the stories of your consumers so they can feel more connected to your brand.