Category Archives: Social Media

The Five Types of Writers You Don’t Want Producing Your Content

FAIL_stampYour marketing department is likely full of knowledgeable, eager and creative individuals. Unfortunately, that doesn’t necessarily mean they’ll be good writers too. If you’ve been relying on your in-house marketers to drive production for your content marketing strategy, there is a possibility that their efforts may be counterproductive. While the implementation of a content marketing strategy can be highly effective in driving business growth, the wrong writer can send your audience the wrong message and ultimately do more harm than good.

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Nobody Wants To See Your Commercials In Their News Feeds

Recently I was browsing through my Facebook News Feed, when I saw a lame commercial advertisement for a leading insurance company.

facebook-748885_1280I’ll be honest with you: I wasn’t the slightest bit interested in this commercial. In fact, it was a nuisance. After all, I don’t log into Facebook to watch commercials. This is something I tell my clients all the time. But more about this in a bit.

What I was interested in was the comments section underneath the video. Continue reading →

Which Content Marketing Strategy Are You Taking Into Battle?

In order for your organization to take its rightful spot on the throne and be a leader in your industry, you’ve got to draw up a superior battle plan to vanquish your enemies—or, at least give your business a competitive edge. When it comes to content marketing, there are many weapons at your disposal—each with its own unique advantages.

castle-1176423_1920In the spirit of celebrating the much-anticipated Season 6 premiere of HBO’s award-winning series “Game of Thrones,” now just one week away, find out which character best represents your content marketing strategy. Continue reading →

Tips For Building A Lasting Relationship With Your Content Producer

Once you sign up for content marketing and are introduced to your dedicated content producer, you’re bound to enter into the “getting to know you” phase.

shutterstock_114687277During this phase, you’ll want to approach your content producer just like you are onboarding a new member of your organization. The goal is to get acquainted as quickly as possible with one another, so that you can build trust and start brainstorming creative ideas for your brand.

Here are some tips that you can use to ensure that you get off to a great start with your new content producer: Continue reading →

Want to Win A Free Blog Post? Attend the Content Boost Crash Course!

Recently you’ve been hearing a lot of talk about how content marketing can help grow your business. But you just haven’t had the opportunity to get the process started in your organization.

So, what does your Thursday look like?
Marketing-SMALLClear your schedule and head to Norwalk, Connecticut, for an all-day seminar—the Content Boost Crash Course—where you’ll learn the latest content marketing strategies and best practices. You’ll also gain expert advice about how to build a stronger digital brand and improve the way you engage with your customers.

There will be sessions on building content-driven online communities, effectively using social media, and driving revenue from your content initiatives. You’ll also be treated to breakout sessions, brand evaluations, video interviews, lead generation tips and more. Continue reading →

How The Travel Industry Can More Effectively Market Towards Millennials

Let’s get one thing straight: I love the experience of travelling, from packing my bags and heading out the door to adventuring and exploring new and exciting locations. So in most cases, if you approach me and say “let’s go on vacation,” I’ll probably agree on the spot.

shutterstock_234823648Getting me to follow through with the process, on the other hand, is like pulling teeth.

Allow me to explain why.

First, a bit about myself: I’m 28 years old (that’s right, I’m a millennial), have two dogs to look after, a full time job, financial obligations, and a tight schedule.

So while it always sounds great to plan a vacation, it’s difficult for me to actually make it happen. I say this from experience; right now my girlfriend and I are trying to plan a trip to Denmark. It’s just not easy. We can’t up and leave on a whim, even when we see amazing travel deals.

But alas, you say! Aren’t all millennials freewheelers like the ones the mainstream media likes to portray? Continue reading →

Three Reasons To Consider The New Content Boost Word Bank Package

Right now many Major League Baseball teams are scrambling to make last minute deals before tomorrow’s looming trade deadline. Just about every team in the playoff hunt hopes to land a multi-faceted player who can contribute across the board with both his bat and glove; such a player will prove to be much more valuable in October than a one-trick pony who can occasionally clobber the ball, but produce little else.

shutterstock_125212661This need for flexibility is equally important when selecting a custom content vendor. It’s critical that your vendor can provide your business with a wide variety of assets as opposed to a narrow set of deliverables.  Such is the concept behind Content Boost’s new offering, a flexible package which lets you pick and choose the number of words you want to receive per month with almost no limit as to how you can use them.

Here are three reasons your business should consider the new word bank package from Content Boost: Continue reading →

Taylor Swift Teaches Us All a Valuable Social Media Lesson

OK, let’s get the elephant in the room out of the way. Yes, this is the second post I have written about Taylor Swift in a little over a month. I promise, while I do find some of her tunes catchy, I am not a super fan—she just keeps making news related to content marketing!

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Without going into too much detail, Swift made news this past week when she reacted to a tweet by hip hop artist Nicki Minaj. The pop singer thought the tweet was aimed at her and quickly fired back a civil, yet pointed rebuttal. The problem, however, was that Swift was not the intended target of the original tweet. After a quick back-and-forth squabble, Swift apologized on Twitter, which seems to have resolved the feud, at least for now.

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In Case You Missed It: Highlights From Today’s Content Boost Crash Course in NYC

Today the Content Boost team stormed NYU’s Kimmel Center ready to convince business leaders to say “yes” to content marketing at the third Content Boost Crash Course.

shutterstock_133099646What they found, however, was that the packed room was one step ahead of the game. In fact, the audience members were ready to jump into content marketing right away.

Their enthusiasm echoed the sentiments from our Director Carrie Majewski about how popular content marketing has become. As Majewski explained during her kickoff presentation, 78 percent of CMOs think custom content is the future of marketing. Further, 86 percent of B2B and 77 percent of B2C companies now use content marketing.

“Our NYC-based Cont Continue reading →

Taylor Swift, Master of Her Brand

This past Sunday morning, pop music behemoth Taylor Swift wrote an open letter to Apple, explaining why she was not making her most recent smash hit album, “1989,” available on the company’s streaming service, Apple Music.

stock-photo-headphones Continue reading →

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