Tag Archives: content strategy

Gain a Competitive Edge: Attend Marketing Workshops at ITEXPO!

shutterstock_269296442Learn how to utilize content marketing and marketing automation to increase sales and improve business outcomes—at ITEXPO next week (Feb. 8-10) in Fort Lauderdale, Florida.

Your business will benefit from attendance at ITEXPO regardless of your vertical. The show will highlight the latest developments in the technology and communications sector. It’s the perfect way to keep your finger on the pulse of the industry.

Continue reading →

Put Your Content Marketing Strategy in Writing Before 2017!

2017-goals-sizedIf your content marketing strategy isn’t documented, getting buy-in from stakeholders will be pretty difficult. Gaining team collaboration around the strategy and measuring its effectiveness will be tricky as well. What are you waiting for? Without a documented strategy for your custom content, your 2016 successes must have been hit-or-miss at best. Continue reading →

Five Things Successful Content Marketers Never Do

false-98375_1280By now many of us have been doing content marketing long enough that we’ve made plenty of mistakes along the way. But they do say that mistakes have value, right? Our successful moments can at least partially be attributed to the fact that we’ve had less successful ones first—and they’ve ultimately helped us become better at what we do.

Continue reading →

Would Your Content Be Good in Bed?

girl-MEDIUM768680_1280What is good content? You know it; you’ve been lucky enough to read it most of your life. I believe it consists of three primary characteristics: It is engaging, fulfilling and strengthens relationships. Today’s leading content marketers incorporate these attributes into their brand messaging to drive consumer interest in their products and services. Otherwise, they’d be missing opportunities to connect with key targets in a meaningful way. And I couldn’t help but note that these same characteristics brought to bear in the bedroom would lead to successful outcomes there as well. Continue reading →

How to Make the Most of Client Testimonials for Brand Engagement

book-863418_pix (1)When a third party touts your brand message, it’ll hit home with your key targets a lot sooner than anything you say. Sorry, but that’s the cold, hard truth. Most audiences are inured to the slick promotional brand avowals they’ve heard in company-sponsored ads and other promotions most of their lives.

Continue reading →

Inspiring Content Attracts Inspirational Influencers

crayons-SIZED1280Two words that describe the Crayola brand are imaginative and artful. Since the company’s beginnings in the early 1900s straight through to today, these descriptors have remained relevant despite the fact that the company’s products have continually changed. From simple wax crayons to the newfangled Digital Light Designer, Crayola’s “true north,” according to Vicky Lozano, VP of Corporate Strategy, is “to help parents and teachers raise creative and inspired kids.”

Continue reading →

Marketers: Are You Ready to Excel in 2Q16?

ducks-in-a-row-236325_1280If the first quarter of 2016 didn’t knock your socks off, I have a few tips for ensuring 2Q16 moves your marketing team in a better direction.

Many bumps in the road can be attributed to poor planning. So, let’s make sure that your content marketing strategy is headed in the right direction. A recent Curata infographic has removed some of the guesswork by foretelling 2016 content marketing trends.

Continue reading →

Is There Enough Time To Start A Content Strategy in 2015?

We’re just days away from some of the biggest shopping events of the year, Black Friday and Cyber Monday—the two days which officially kick off the holiday season. Many marketers are therefore scrambling for last minute ideas to promote their businesses and gain a leg up on the competition before swarms of shoppers hit retail and online stores in search of deals.

clock-147257_640It’s around this time of the year when marketers tend to turn to content marketing to either resurrect their sluggish online presences, or start building one from scratch. The question is: Is there enough time left in 2015 to start a content marketing strategy?

Here’s our take on the matter: Continue reading →

Applying Thanksgiving Tips and Tricks to Your Marketing Strategy

Consumers all across the country are frantically flocking to grocery stores
this week, stocking up for Thanksgiving dinner. After all, many stores are closed on Thanksgiving Day so it’s vital to make sure you’re prepared for the big day in advance.

It goes without saturkey-23435_1280ying that in order to make a Thanksgiving meal that your family will salivate over you’ve got to make sure you have a documented list of ingredients before you wind up in the store.

Continue reading →

IT Innovators Meet Content Marketing Specialists At This Year’s ITEXPO West 2015

shutterstock_270534107 (1)Day one of ITEXPO West 2015, taking place throughout October 8 in beautiful Anaheim, California, started off with a bang with the help of Content Boost.  Our Director of Brand Strategy, Allison Boccamazzo offered top insights and tips earlier today on how to make “content fireworks” during her first workshop entitled “Content Marketing: What It is And Why You Need It Now.”

During an intimate and interactive session, Boccamazzo drove home the importance of adopting a strategic content marketing strategy, which she aptly described as an integrated marketing strategy that involves crafting and sharing relevant, customized copy to drive profitability and brand awareness.

During the workshop attendees learned, for example, that content marketing costs 62 percent less than traditional marketing tactics (i.e. radio and television ads, billboards) and generates about three times as many leads. In other words, content marketing is an organization’s best bet for raising brand awareness and increasing lead generation—without breaking the bank.

Continue reading →