Tag Archives: facebook
I’ll admit… I am often late to crazes. It’s not that I don’t notice that something is taking off—be it Fitbits, smartphones or social media—it’s just that I suppose I like to come around to an idea on my own time, and not just because someone tells me I should be tapping into the latest fad.
I remember when I first heard of Sheryl Sandberg’s book “Lean In” two years ago. It sounded like something I would love. After all, as a woman in management, I understood that Sheryl was addressing managers like me and encouraging me to use my leadership position to help other women achieve their own ambitions. But again, I am slow to crazes.
It’s amazing the difference a year can make. I vividly remember attending a number of 2014 trade shows and having conversations with attendees about content marketing. They would go something like this:
Attendee: What do you do?
Me: I head up TMC’s content marketing division, Content Boost.
Attendee: What is content marketing?
Me: A marketing tactic that involves leveraging content—think blogs, white papers, email marketing messages—to organically sell your products and services.
Attendee: Oh … that’s just advertising, right?
Notice a recent drop in the number of likes you have on your Facebook page? There’s a good reason for that. Facebook recently announced its plan to make business Page likes more meaningful. “We’re updating the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts,” the social network stated in a blog post. Continue reading →
Wendy’s, the popular fast food chain and creator of the beloved Frosty, is back at it again. The company recently launched a social media marketing campaign featuring Boyz II Men to promote its pretzel bun sandwiches. To some, this campaign may seem familiar, as Wendy’s launched a similar campaign last year in which pop singer and former 98 Degrees front man Nick Lachey sang tweets from fans about the chain’s pretzel bacon burger. Continue reading →
Stop and think about the more personal reasons you log onto Facebook. Maybe you want to see what your aunt is up to in California. Or perhaps you want to check in with a group of friends that you haven’t seen in a long time. You log in because you want to connect with those around you that you care about.
As a marketer entrenched in social media campaigns, it can be easy to forget that Facebook is still a social networking site. So any social media marketing you do should always be carefully orchestrated. Consider the results from Gallup’s “2014 State of the American Consumer” report, which shows that 94 percent of consumers log onto social media to connect with friends and family. Just 29 percent log on to follow trends or find product reviews and information. Continue reading →
Anyone that knows me knows that I am a die-hard Phish fan. For those of you who don’t know the band, you’re probably wondering what genre of music the band plays. Rap? Rock? Alternative? The thing is you can’t really place Phish in a particular genre. With an arsenal of songs ranging from rock all the way to bluegrass—they even have barbershop quartet-style songs—Phish is a musical jack-of-all-trades. Continue reading →
Companies continue to invest time and money in social media as it allows them to engage with consumers and spread brand awareness. In fact, 93 percent of marketers use social media for business. Despite its popularity, however, some businesses have failed to get it right. Below, we explore the biggest social media disasters to date and ways in which you can avoid a PR disaster: Continue reading →