Learn how to utilize content marketing and marketing automation to increase sales and improve business outcomes—at ITEXPO next week (Feb. 8-10) in Fort Lauderdale, Florida.
Your business will benefit from attendance at ITEXPO regardless of your vertical. The show will highlight the latest developments in the technology and communications sector. It’s the perfect way to keep your finger on the pulse of the industry.
Day one of ITEXPO West 2015, taking place throughout October 8 in beautiful Anaheim, California, started off with a bang with the help of Content Boost. Our Director of Brand Strategy, Allison Boccamazzo offered top insights and tips earlier today on how to make “content fireworks” during her first workshop entitled “Content Marketing: What It is And Why You Need It Now.”
During an intimate and interactive session, Boccamazzo drove home the importance of adopting a strategic content marketing strategy, which she aptly described as an integrated marketing strategy that involves crafting and sharing relevant, customized copy to drive profitability and brand awareness.
During the workshop attendees learned, for example, that content marketing costs 62 percent less than traditional marketing tactics (i.e. radio and television ads, billboards) and generates about three times as many leads. In other words, content marketing is an organization’s best bet for raising brand awareness and increasing lead generation—without breaking the bank.
As the Northeast experiences reportedly one of the worst snow storms in the region’s history, our team kicked off Content Boost’s highly-anticipated Content Marketing Workshops today at ITEXPO 2015, taking place now through January 30 in sunny Miami, Florida.
Our team returned for Content Boost’s second annual workshop series after a rousing debut at last year’s event. This year’s series, consisting of three half-hour workshop presentations, offers compelling new market research, fresh new use cases, and a comprehensive four-week plan that attendees can leverage to get their content marketing strategies immediately off the ground post-event.
Can I just say I love having Wi-Fi on a flight? At some 10,000 feet in the air, I decided it would be the perfect opportunity to talk to all of you about what’s on the Content Boost road map for this week. As you read this, I am en route to sunny Miami with several members of the Content Boost team to attend TMC’s biannual technology and communications convention, ITEXPO.
I know what you are thinking… how the heck did we get in the air from New York when 5,000 flights were grounded by 11 a.m.? Well it took an hour on the tarmac to de-ice the plane, a TON of anxiety-ridden conversations and a lot of patience and we were on our way. #ThankYouDelta.
Today officially kicks off the first day of ITEXPO 2014, and the excitement and energy are palpable. Attendees are flooding registration to collect their badges; the TMC team is running around feverishly to make sure opening day sessions—including the Smart Voice Conference and M2M Evolution—go off without a hitch; and Editor’s Day is in full swing as the Content Boost and TMCnet editors meet with various companies to hear their unique company stories.
If you’re already in Vegas and looking to take advantage of each and every minute, I hope you will join me as I lead our Content Boost-sponsored content marketing workshops, taking place today from 2:30-5 pm PT. Here’s a look at the lineup for today’s sessions: