Tag Archives: marketing messages

Getting Through to the Reptilian Brains of Your Customers

splendor-skink-208600_1280Marketing is all about communicating. Finding the best ways to communicate would thus be a boon for marketers. This is why you may want to delve into a new book, “Neuromarketing,” in which authors Patrick Renvoise and Christophe Morin unveil the latest brain research, and reveal techniques to help you create powerful, unique and memorable content. Continue reading →

Under Armour’s ‘I Will What I Want’ Campaign: Please Sir, I Want Some More

“You lack the right feet, Achilles tendons, turnout, torso length and bust.”

“You have the wrong body for ballet.”

Confused with what I am talking about? Then check out the incredible video below.

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Calling All Marketers: Is Your Job Starting to Feel Easy? Uh Oh…

shutterstock_179538596As a marketer, do you come home exhausted at the end of the work day? Do you find yourself looking for compelling marketing messages and branding concepts in all facets of life—whether you are watching a TV commercial or attending the opening reception for a museum exhibit? Do you feel like your job is hard?

If you answered “no” to any of these three questions then perhaps you need to ask yourself another one: Are you truly an industry-leading marketer or are you just doing enough to get by?

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ITEXPO 2014 Editor’s Day: Brand Strategy at its Best

shutterstock_161159720We are just a few hours into ITEXPO 2014 in sunny Miami Beach and the energy and electricity here at the convention center is truly palpable. Attendees are starting to pour in for a number of conference events; TMC staffers are running around putting the finishing touches in place for what will be another bleeding-edge technology event; and dozens upon dozens of C-suite officials and leading company executives are making their way to the convention center to participate in Editor’s Day.

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