Tag Archives: mobile marketing strategy

How Mobility Helps Marketers Engage More Customers

stock-624712_1280Everything users do on their smartphones and tablets leaves a digital footprint. Savvy marketers are collecting that information to benefit their customers and prospects and, hence, their brands. Such opportunities are expanding exponentially these days as the mobile audience surpasses the desktop audience, now representing 65 percent and 35 percent, respectively, of all digital media time. Continue reading →