Why Animal Memes are Marketing Gold

The concept of an animal meme is simple: take a photo of a cute or silly looking animal, add a witty caption, and then share it on the Internet. It’s been around for years, it’s over played, but yet you still read every one you come across. Let’s break down why memes work. Highly consumable and easily sharable content (an image in this case)… check. Short, easy to read text… check. A dash of humor… check. We have ourselves a winner.


Online users are gravitating more and more towards rich content. We see this through the explosion of networks such as Pinterest and Instagram, which are made up almost entirely of images and very light on text. Blogs that contain images typically resonate better with readers than those without. Social media posts which contain an image or video see high engagement rates.

A picture or video says a thousand words, and with our busy schedules, we want to get as much information as we can in the fastest way possible. Be sure your company’s next marketing initiative includes rich content.

Don’t have the time or resources to produce content like videos and infographics? Let the Content Boost team help!

2 responses

  1. […] Content marketing can help you accomplish both. Instead of being afraid of the day in which every single one of your competitors has a killer blog, a robust social media platform and a comprehensive integrated marketing campaign, rise to the occasion. Become a strategist again. Put on that creative thinking hat. Don the wardrobe of a consummate brand advisor. Take some time to refocus, identifying your content marketing objectives (keep in mind only 10 percent of business have a specific strategy right now), honing in on your core audience and their specific needs, and pinpointing original, unique avenues to take to tell your story. […]

  2. It’s really a nice and helpful piece of info. I’m happy that you simply shared this
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