I recently spoke with a saleswoman from Boston who was dismayed about her email marketing strategy. She was sending email after email to customers, trying to get them to 
register for an upcoming event. But she wasn’t getting any responses.
I asked to see the messages she was sending. Each one listed the name of the event and pointed out the main features. But the words “register today” were weightless, because the email was impersonal.
This wasn’t an email. It was spam.
Continue reading “The Biggest Mistake People Make When Writing Persuasive Copy”
While this year’s Kafkaesque presidential election cycle may have revealed, exacerbated and brought political divisiveness to a new level in 2016, there is one major issue that nearly anyone, regardless of where they fall on the political spectrum, can agree on: at least the campaigns are over. We can now reflect back on how we came to this point and ponder the important business of what comes next.
Everything users do on their smartphones and tablets leaves a digital footprint. Savvy marketers are collecting that information to benefit their customers and prospects and, hence, their brands. Such opportunities are expanding exponentially these days as the mobile audience surpasses the desktop audience, now representing 
Just recently, I was poking around on the website of a global technology provider when I came across several glaring translation errors.
Are your marketing campaigns falling on deaf ears? Do your organization’s social media accounts leave you feeling like a wallflower? Are your leads going cold? Is your content stale and gathering digital dust?