January 2015

01/27/2015

Content Boost Returns for Content Marketing Workshops at ITEXPO 2015

As the Northeast experiences reportedly one of the worst snow storms in the region’s history, our team kicked off Content Boost’s highly-anticipated Content Marketing Workshops today at ITEXPO 2015, taking place now through January 30 in sunny Miami, Florida.

Our team returned for Content Boost’s second annual workshop series after a rousing debut at last year’s event. This year’s series, consisting of three half-hour workshop presentations, offers compelling new market research, fresh new use cases, and a comprehensive four-week plan that attendees can leverage to get their content marketing strategies immediately off the ground post-event.

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01/26/2015

Content Boost Invades Miami Today to Spread the Word About Content Marketing

Can I just say I love having Wi-Fi on a flight? At some 10,000 feet in the air, I decided it would be the perfect opportunity to talk to all of you about what’s on the Content Boost road map for this week. As you read this, I am en route to sunny Miami with several members of the Content Boost team to attend TMC’s biannual technology and communications convention, ITEXPO.

I know what you are thinking… how the heck did we get in the air from New York when 5,000 flights were grounded by 11 a.m.? Well it took an hour on the tarmac to de-ice the plane, a TON of anxiety-ridden conversations and a lot of patience and we were on our way. #ThankYouDelta.

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01/19/2015

Content Boost Places in Top Quadrant in Clutch’s List of Top Content Marketing Vendors

2014 was a banner year for us at Content Boost. We grew our program considerably—introducing new content packages, signing on a number of big-name clients and becoming Better Business Bureau certified. We even got some extra icing on the cake when the Content Marketing Institute (CMI) awarded us an Honorable Mention for Best Blog Entry for the 2014 Content Marketing Awards for our blog titled, “Hey Coca-Cola, Will You Go With Me to Prom?”

But if this past month is any indication of what’s to come, 2015 is going to be truly game-changing. I am incredibly excited and humbled to announce that Content Boost has been named a “market leader” in Clutch Research’s “Top Content Marketing Companies” report, the highest spot on the leader’s quadrant.

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01/15/2015

Warning: You Are Losing Sight of the Customer

I had an interesting conversation with a colleague earlier this week while reviewing a story I had written for a client. I was quite pleased with the way the piece came out and was looking forward to getting feedback from my teammate before finalizing it and sending it off. I felt the post had a natural flow and was well-written, so I felt confident that my client would receive it well. Continue reading “Warning: You Are Losing Sight of the Customer”

01/13/2015

ITEXPO Content Marketing Workshops Return to Miami

It seems like just yesterday that it was August and our team was gearing up for our first-ever ITEXPO content marketing workshop. The goal was simple: we kick off the four-day business technology and communications convention, hosted by our parent company TMC, with a series of content marketing seminars.

So we racked our brains trying to discern what topics would be most relevant for attendees at the biannual trade show. We searched for the latest market research to weave into our three presentations, and we started marketing these workshops like crazy to drive attendance.

And it worked.

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01/12/2015

Google Analytics: Three Things You Can Do to Amplify Your Efforts

So you created a blog and have been posting frequently. The good news is that you’re reaping the many benefits of your blogging efforts, from increased site traffic and lead conversion to bolstered brand awareness. But as any good marketer knows, you always have to be 10 steps ahead in the game.

That means digging deeper into data to improve and fine-tune your strategy. In other words, taking a look at how your blog is performing (how many people are visiting your blog, clicking on certain pieces of content, etc.) to learn what you should do differently. After all, what’s the good of blogging if you’re unsure of how your strategy is performing? To get fully value out of any content strategy, you must extract key insights to make necessary changes and improvements. A go-to tool for doing so is Google Analytics. Continue reading “Google Analytics: Three Things You Can Do to Amplify Your Efforts”

01/05/2015

The Future is Bright in 2015 For Content Marketers

Am I the only crazy marketer out there who was actually dying to get back to work during the recent holiday season? Call me what you will but without schedules, deadlines and creative dialogue daily I get antsy. And if I have nowhere to be (like a dreamy beach vacation), I crave work.

I know you are trudging through a slew of emails and memos this week and that the last thing you need is another lengthy, information-laden message.

So I won’t keep you long; I promise.

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