Some of my favorite articles are those that expose commonly circulated fallacies and pull back the curtain to reveal the truth. For example…
The lie: Artificial sweeteners are safe sugar replacements. The truth: Studies have actually found that those who use artificial sweeteners are more likely to gain weight then those who consumer caloric sweeteners.
The lie: You should stretch before you exercise to avoid injury. The truth: Conversely, researchers have found that stretching before exercising can actually slow your body down, resulting in a five percent reduction of efficiency.
When ubiquitous “truths” are circulated and then subsequently debunked, you are oftentimes left flabbergasted and befuddled—but then you realize that a world of possibilities opens up. After all, maybe you can start traipsing around in the cold with a wet head and not get sick. Perhaps your dog is not really as old as you think he is, as dogs do not age at seven years per one human year. And, maybe, just maybe,you can in fact have that ice cream sundae minutes before jumping into the pool.
Perhaps no space has more misconceptions flying, however, than the content marketing one. Marketers claim to know all the statistics and best practices for crafting a competitive content marketing strategy—numbers that often belie the potential of this new-age marketing technique and preconceived notions that often hamper success. Below, we unveil some of the biggest content marketing falsehoods. Continue reading “Debunking Content Marketing Falsehoods – Part One”
