Take a look at any winning baseball team, and you’ll find a skilled utility man — someone who can play virtually any position at a moment’s notice, depending on the team’s needs.
Here at Content Boost, we’re a team of utility players. Our writers can produce any type of asset, on any subject, for any purpose, at any time. There is no binding way to use our services.
So while you may approach us looking for blog posts, keep in mind there are some other ways to use Content Boost. Here are some examples of what we can produce: Continue reading →
Marketers with a firm understanding of the best practices for content creation grasp that it is important to generate fresh, informative material on a regular basis. Most marketers also understand that it is important to write in a style that reflects the voice of their brand in a way that will strike a chord with customers.
Following content marketing best practices is certainly advisable, but strict adherence to these principles can also lead your organization down a dangerous path—there is a distinct possibility that your audience will get bored.
Business owners have a decision to make when it comes to website marketing: do it in-house or farm it out to a content strategy vendor. The most important determinant for this choice is the quality of the content that will be created. After all, your brand’s very worth will be impacted by the content you use to engage customers, position your products and services, and create a brand “voice.”
With New Year’s Eve just 24 hours away, it is possible that your marketing budget for 2017 is already set in stone. You may already have an idea about the products, services and events your department will be tasked with promoting in the year to come. But even if it seems like your responsibilities in the year to come are not subject to change, you should take a moment to consider one of the most important lessons of New Year’s Eve—it’s never too late to change.
Another year has gone by, and not much has changed on your blog. You post articles, week in and week out. But nobody shares them. Nobody likes them on social media. And nobody talks about them. You’re going through the motions, and it’s starting to show.
It’s time to shake things up.
I’m willing to bet that, within reason, you could start pushing the boundaries on your blog to attract some attention.
Here are some things you can do to set a different tone, and have some fun in the process: Continue reading →
If your content marketing strategy isn’t documented, getting buy-in from stakeholders will be pretty difficult. Gaining team collaboration around the strategy and measuring its effectiveness will be tricky as well. What are you waiting for? Without a documented strategy for your custom content, your 2016 successes must have been hit-or-miss at best. Continue reading →
I recently spoke with a saleswoman from Boston who was dismayed about her email marketing strategy. She was sending email after email to customers, trying to get them to register for an upcoming event. But she wasn’t getting any responses.
I asked to see the messages she was sending. Each one listed the name of the event and pointed out the main features. But the words “register today” were weightless, because the email was impersonal.
This wasn’t an email. It was spam.
While this year’s Kafkaesque presidential election cycle may have revealed, exacerbated and brought political divisiveness to a new level in 2016, there is one major issue that nearly anyone, regardless of where they fall on the political spectrum, can agree on: at least the campaigns are over. We can now reflect back on how we came to this point and ponder the important business of what comes next.
I, for one, have been paying close attention to the frenzied election cycle. Viewed through a marketer’s lens, it is clear to see that presidential campaigns are no different from a business’ campaign to sell a product or service: to the best marketing department go the spoils!
Everything users do on their smartphones and tablets leaves a digital footprint. Savvy marketers are collecting that information to benefit their customers and prospects and, hence, their brands. Such opportunities are expanding exponentially these days as the mobile audience surpasses the desktop audience, now representing 65 percent and 35 percent, respectively, of all digital media time. Continue reading →
Just recently, I was poking around on the website of a global technology provider when I came across several glaring translation errors.
These were not just spelling or grammatical mistakes. There were many sentences that made absolutely no sense. Some were comical, but it was mostly just painful to read.
It got me thinking… Continue reading →