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Is There Enough Time To Start A Content Strategy in 2015?

We’re just days away from some of the biggest shopping events of the year, Black Friday and Cyber Monday—the two days which officially kick off the holiday season. Many marketers are therefore scrambling for last minute ideas to promote their businesses and gain a leg up on the competition before swarms of shoppers hit retail and online stores in search of deals.

clock-147257_640It’s around this time of the year when marketers tend to turn to content marketing to either resurrect their sluggish online presences, or start building one from scratch. The question is: Is there enough time left in 2015 to start a content marketing strategy?

Here’s our take on the matter: Continue reading “Is There Enough Time To Start A Content Strategy in 2015?”

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Applying Thanksgiving Tips and Tricks to Your Marketing Strategy

Consumers all across the country are frantically flocking to grocery stores
this week, stocking up for Thanksgiving dinner. After all, many stores are closed on Thanksgiving Day so it’s vital to make sure you’re prepared for the big day in advance.

It goes without saturkey-23435_1280ying that in order to make a Thanksgiving meal that your family will salivate over you’ve got to make sure you have a documented list of ingredients before you wind up in the store.

Continue reading “Applying Thanksgiving Tips and Tricks to Your Marketing Strategy”

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Target’s “OCD” Holiday Sweater Stirs Up Controversy

If there is one thing people love about the holidays, it’s ugly sweater parties (or maybe that’s just me). And, over the years, Target has met consumers’ unfashionable, but festive, demands by selling “ugly” sweaters throughout this time of the year.

These swoooopps2eaters are usually a big hit amongst holiday shoppers, but this year one sweater‘s message is creating chaos on social media.

The controversial sweater reads “OCD Obsessive Christmas Disorder,” and it’s generating a storm of backlash on Twitter. This is because the message seems to blatantly trivialize mental illness, specifically Obsessive Compulsive Disorder (OCD).

For example, one angry individual responded on Twitter by saying “Hey @Target this sweater isn’t cute or funny. OCD is a serious mental illness that shouldn’t be mocked.”

Continue reading “Target’s “OCD” Holiday Sweater Stirs Up Controversy”

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Why You Should Consider Trying That ‘Meh’ Marketing Tactic You’ve Been Thinking About

The other day I was preparing a dish of halved avocado filled with cottage cheese and a drizzle of sriracha sauce, and offered a bite to my fiancé. He was pretty reluctant to try it at first, saying that he had never eaten avocados before and they looked like they would taste bad. However, one small, hesitant nibble turned into the plate being finished off completely.

As it turns out, he likes eggplant and zucchini, too.

mehSo, what does trying new veggies have to do with content marketing? Most organizations tend to have content marketing tactics that they love using because they sit well on the palette—like blogs, social media and case studies. Then there are those tactics that seem like they’ll taste funny. For your organization, this may be a tactic that you consider unconventional or have overlooked, like an infographic or eNewsletter. For your marketing team, a first response may be “meh” rather than “yeah!” Continue reading “Why You Should Consider Trying That ‘Meh’ Marketing Tactic You’ve Been Thinking About”

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Tips For Building A Lasting Relationship With Your Content Producer

Once you sign up for content marketing and are introduced to your dedicated content producer, you’re bound to enter into the “getting to know you” phase.

shutterstock_114687277During this phase, you’ll want to approach your content producer just like you are onboarding a new member of your organization. The goal is to get acquainted as quickly as possible with one another, so that you can build trust and start brainstorming creative ideas for your brand.

Here are some tips that you can use to ensure that you get off to a great start with your new content producer: Continue reading “Tips For Building A Lasting Relationship With Your Content Producer”

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A Recap of Content Boost’s Latest Content Marketing Crash Course

It was an exciting day at Content Boost last Thursday, Oct. 29, as our content marketing Crash Course—our ongoing seminar aimed at offering tips and tricks for organizations to enhance their content marketing effectiveness —was a great success.

Attendees made their way into the conference room for the first set of presentations, presented by our in-house team of content marketing experts.shutterstock_183663350

In case you missed it, here are some major takeaways from the day’s activities:

Plan, plan and plan some more: The vast majority of B2B companies already realize the benefits of content marketing, as 88 percent are currently using it. So if your business is one of the 22 percent of companies that aren’t using content marketing, your direct report may need some convincing as to why he or she should invest in such a strategy. This was the focus of the first presentation given by our Director of Brand Strategy, Allison Boccamazzo.

So, how do you get your boss to say yes to content marketing? You need a plan, the focus of which should be centered on four crucial steps outlined by Boccamazzo:

Continue reading “A Recap of Content Boost’s Latest Content Marketing Crash Course”