September 2015

09/29/201503/26/2018

Follow in DeNiro’s Footsteps! But Think ‘Intern,’ not ‘Actor’

Not that we’d mind a 70-year-old intern here at Content Boost, but we think Robert DeNiro probably has better things to do—like star in “The Intern,” a Nancy Meyers’ film production released this past weekend. While we haven’t yet had a senior citizen approach us for an internship, we welcome all takers who have a strong work ethic and an ambition to craft quality content.

Our summer interns ended their time with us just a short while ago, and we’re fresh on the hunt this fall for new quality replacements that can start immediately.

[youtube https://www.youtube.com/watch?v=vdmNdeiCvq0?version=3&rel=1&fs=1&showsearch=0&showinfo=1&iv_load_policy=1&wmode=transparent]

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09/22/201503/26/2018

Yee-haw! A Successful Return from Dallas Editor’s Day

Anybody who knows me will verify that I’m a huge people person. I love to shoot the breeze, ask questions and learn more about the person I’m talking with; perhaps that’s due to my journalistic nature.

This is why I love attending Editor’s Day, an event hosted frequently by Technology Marketing Corporation that invites a number of organizations to sit down with us and talk about their brand stories, their core competencies and what they’re doing in their niche marketplaces. Almost a year ago we were in Boston for Editor’s Day, speaking with companies located in the New England area. Last week we were in Dallas, where we were met by dozens of companies eager to discuss the latest with us. Continue reading “Yee-haw! A Successful Return from Dallas Editor’s Day”

09/18/201503/26/2018

Introducing the Official Content Marketing Agency of the Dave Rothenberg Show

Being a resident of Fairfield County has its perks. There are some beautiful beaches, a rich colonial culture and of course an endless list of great dining options. And, as I found out yesterday, even the daily bumper-to-bumper traffic on the I-95 corridor between Norwalk and Bridgeport comes with a silver lining.

As I sat in crippling traffic, wondering what life would be like while navigating rush hour in an automatic vehicle, I tuned into my favorite sports talk station, 98.7 ESPN radio. Although I was a little annoyed with ESPN New York for seemingly overlooking the Jets’ 31-10 week 1 victory over the Cleveland Browns—instead opting to dissect Eli Manning 4^th quarter brain cramp—I was pleased to find I had caught the Dave Rothenberg Show.

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09/15/201503/26/2018

Taking A Fall For Your Brand: A Lesson From NYFW 2015

Listening to the Elvis Duran Show on my drive in to work this morning, a specific segment caught my attention. A high fashion runway model called in and gave the hosts and their listeners an inside view of what happened during this year’s New York Fashion Week (NYFW).

I learned that fashion designers are willing to do whatever it takes to raise brand awareness, even if that includes taking a stage dive.

The runway model divulged to the radio hosts that some fashion designers ask their models to deliberately take a spill on the runway with the hopes that audience members and media personnel will catch the embarrassing moments on film. The designers then assume that these videos of models flubbing up on the catwalk will go viral on channels such as You Tube and Twitter and will, in turn, raise more awareness for the designer’s brand.

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09/11/201503/26/2018

Understanding a Blog’s Position in the Sales Funnel

A lot of people ask me, “should my business be blogging?”

It leads me to believe that there is still, amongst the majority of professionals—particularly at the small-to-medium sized business level—a fundamental misunderstanding as to how blogs fit into the sales funnel.

If you don’t grasp how the sales funnel works, it can be easy to dismiss a blog as a frivolous expenditure and thus, a gigantic waste of time. But rest assured, blogs have an important place in the sales process.

Here is how a blog fits into the sales funnel. Keep in mind that the sales funnel works from the top-down: Continue reading “Understanding a Blog’s Position in the Sales Funnel”

09/04/201503/26/2018

Content Marketing and Craft Breweries: A Match Made in Beer Heaven

I can still remember the moment I fell in love with craft beer and, believe it or not, it had nothing to do with the taste, color or aroma of these hop-filled brews.

I had just turned 21 and was flying out to visit my sister who now lives in Boulder, Colorado, which is home of some of the country’s best tasting, and most successful craft beers.

Yes, Colorado has a lot more to offer than that fizzy yellow water that Coors attempts to pass off as beer.

Having been out to Colorado once before turning 21, I was excited to return over the Thanksgiving holiday and tour some of the local breweries such as Avery Brewing Co. (before they moved into their massive new location). In fact, Avery was the first brewery I ever toured and it was the place where I learned that craft brewing is far more about culture, love and passion than it is about making a great beer (but it’s a lot about that, too).

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