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Top Five Reasons to Fall in Love with Content Marketing

cupidIt’s that time of year again when couples shower each other with sweets and gifts while singles hide in their beds with a pint of Ben and Jerry’s and a Dominos pizza.  You guessed it:  Valentine’s Day.

Instead of cursing February 14th, we at Content Boost decided to embrace Cupid’s romantic holiday and share with you a roundup of the top five reasons to fall in love with content marketing. So without further adieu, let’s get started. Continue reading “Top Five Reasons to Fall in Love with Content Marketing”

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Valentino Makes Egregious Marketing Mistake Using Philip Seymour Hoffman’s Funeral

Don’t get us wrong, content marketing is all about creating custom copy using unique sources, and that includes real-life events, but we don’t think the team at Italian fashion house Valentino fully understood this concept.

A wide array of A-list celebrities emerged to pay their last respects to award-winning actor Philip Seymour Hoffman at his funeral on February 7—American Hustle star Amy Adams being one of them. However, Valentino was quick to play up the fact that Adams was toting its Garavani Rockstud Double bag, going so far as to specifically highlight the fact in a recent press release sent out.

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When Push Comes to Shove, Quality Content Wins the Day

I must confess, I have an unlikely favorite new TV show. That the show would become my new darling was improbable not only because it airs on PBS, but because the British accents and colloquialisms mean I often have to rewind to make sure I understand what is being said. Still, I have fallen in love with “Sherlock.”

Holmes

“Sherlock”—starring Benedict Cumberbatch as the famed detective and Martin Freeman as Dr. Watson—is produced by the BBC in England and airs on PBS in the U.S. Seasons consist of just three episodes, all running 90 minutes without commercials. Essentially, each season is like a trilogy of three movies that follow the adventures of younger, modern-day versions of Sir Arthur Conan Doyle’s famed characters.

Continue reading “When Push Comes to Shove, Quality Content Wins the Day”

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The Majority of Consumers Want to Find Their Own Answers; Content Marketing Can Help

A new study by Forrester Research shows that 67 percent of consumers use Web self-service knowledge to find answers to their questions. This information is very useful for those interested in getting involved with content marketing, which moves beyond the traditional ways that marketing has been used in the past, allowing businesses to create a wealth of great content that showcases not just what is new within their company, but what’s happening within their industry at large.

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Content Marketing: The Power of a Compelling Story

shutterstock_143009551It is hard to believe that just a few days ago I was in beautiful Miami, Fla., attending TMC’s biannual ITEXPO event, the technology event of the year. It’s especially hard to believe considering the fact that Sunday night I left a city that was a balmy 80 degrees—sporting shorts and a tank top—for a city that hours later was pummeled by inches of snow.

But our week in sunny Miami was truly awe-inspiring. For five days our team had the chance to meet with countless companies, to hear the tales of their company, and to witness marketing and branding at its best. From the impressive trade show booth displays to the must-have swag (thanks CallTower for my awesome lip balm!), ITEXPO was buzzing with best-in-class marketing tactics. And we all took notice.

Continue reading “Content Marketing: The Power of a Compelling Story”

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Budweiser’s ‘Puppy Love’ Super Bowl Commercial Proves that Cute Animals Win Customers

I’ll say it: Super Bowl XLVIII was arguably the most boring championship game I’ve seen (although Game 7 of the 2004 ALCS was awful as well). But the good thing about the Super Bowl, no matter how disappointing the sport theatrics are, is the fact that we’re treated to the biggest marketing extravaganza of the year. In 2014, marketers spent $4 million for 30-second commercials.

And that’s just to buy the slots. It doesn’t include hiring talent like Scarlett Johannson, Bob Dylan and Arnold Schwarzenegger.

[youtube=http://www.youtube.com/watch?v=uQB7QRyF4p4]

Cumulatively, marketers might spend as much as $10 million on Super Bowl commercials. With that much cash on stake, it’s imperative that they invest the money wisely, creating as good an ad as possible in order to attract as many new prospective customers as they can. Continue reading “Budweiser’s ‘Puppy Love’ Super Bowl Commercial Proves that Cute Animals Win Customers”