Every business knows the importance of promoting the company brand through marketing, but as easy as that may sound, it is not. There is a very fine line between positive efforts that are misinformed. It is very easy to do more harm than good. Here are some common offenses you may not even know you’re committing.
Continue reading “5 Common Content Marketing Mistakes You May Not Know you’re Making – Part One”
The saying has remained the same, the more content on your website the better. While this is still true the way we interpret this comment is changing. Gone are the days of pushing as much content to your website to ensure a higher ranking than your competitor. The focus is shifting to quality and not quantity. So what does this mean?
Content for SEO
Google likes authority websites when it is indexing accurate, up to date and credible content for the end user. Google has changed its algorithms in a way that it is smarter in the search results it delivers. It used to be true that the more content we dropped into our websites on a daily basis we would outrank our competitors based on the amount of content that is new.
