Now I’m not big on fast food but I have to say that I have a complete weak spot for Chipotle. I just can’t resist stopping for a quick bite to eat anytime I drive by that Chipotle Mexican Grill sign. As a matter of fact, I’m a frequent customer. Just when I thought I had it all figured out, I learned that my favorite fast food chain actually has a secret menu. At first I was confused, wondering how could I have not known about this? Then as I began to inform everyone else about my discovery, I learned I wasn’t the only one. I began to wonder what the point is of having a menu that you’re keeping your customers from seeing. I realized that these restaurants may be getting somewhere with their marketing strategies. Continue reading “The Hidden Menu to Content Marketing”
Companies Creating Holidays to Boost Content Marketing Strategy
I’m one of those people who treat magazines like a lengthy novel. When I check my mailbox for my monthly subscription, I spend hours glazing the pages looking for the latest fashion tips and life advice. Whether it’s Vanity Fair, Glamour or stealing a quick peek at the latest issue of Cosmopolitan, I love a good magazine.
Continue reading “Companies Creating Holidays to Boost Content Marketing Strategy”