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Three Effective Content Marketing Lessons from Your Favorite Scary Movie

I love scary movies.

Of all the summer blockbusters in theaters this summer, the one I most early anticipated was The Conjuring. When I finally got to the movie theatre – five minutes late and forced to sit in the neck-craning third row – I spent half the movie curled in a ball; heart racing, palms sweating and uncomfortably squirming as I peeked through my fingers ready to cover my eyes at a moment’s notice. Yet as soon as the credits rolled, I was grinning ear-to-ear, laughing at my own ridiculousness and confidently claiming I knew what would happen the whole time. It was only later that night in the solitude of my own room that visions of the movie had me clutching my comforter over my head for protection… And still, I love scary movies.

Why do we do this to ourselves?

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Lowes Lends a Helping Hand with Awesome Content Marketing Campaign

Lowes Vine VideosLet me start by saying that I don’t consider myself handy by any means (when I need a quick fix, my father always taught me that there’s nothing like some strong duct tape to do the trick). That’s exactly why Lowe’s “Fix In Six” campaign caught my attention. Before I knew it, the initiative – which leverages the power of Vine to share quick how-to and fix it videos – had me itching to snap on some protective goggles and get my hands on a few power tools.

I quickly realized that Fix In Six – a Tumblr blog displaying the Vine videos – could come quite in handy for those working around the house.  Ever use a Post-It to catch the dust from drilling a hole in your wall? A potato to remove a broken light bulb? Cinnamon to keep bugs out of your sandbox?

Absolutely brilliant.

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Miss Manner’s Guide to Social Media Etiquette – Crisis Edition

Social media has proven that it can be a gold mine for content marketing. That is, until a tiny, unpredictable crack suddenly sparks a destructive collapse. One minute social media can be a lucrative pawn in your marketing game whilethe next it’s the root of crippling loss. Your behavior on any one social media site can lead to significant consequences for your business.

Just look at the disastrous downfall Golden Corrall experienced last week. When employee Brandon Huber posted a YouTube video of raw meat left outside, which was then supposedly served to customers, it unleashed a stream of social media backlash. The bitter back and forth was enough to leave a bad taste in any consumer’s mouth.

And that’s exactly what happened. Experience for yourself the outrage aimed at the restaurant via a Facebook status the company posted after the video hit the Web:

buzzfeed status

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