There are a lot of misconceptions out there. For example, that all Australians drink Fosters beer and that you can die from consuming Coca-Cola and Pop Rocks at the same time. There’s even a myth that the famous candy bar, Baby Ruth, wasn’t actually named after the “The Great Bambino.” We know, shocker. Content marketing has its fair share of misconceptions as well. Below we uncover the truth behind the top three content marketing myths. Continue reading “True or False? Dispelling the Top Three Content Marketing Myths”
Going for the Gold with Your Brand Strategy
The past week in Sochi has provided viewers with some extremely compelling ice hockey. Despite the fact that the U.S. Women’s hockey team suffered one of the most crushing defeats in the history of the Winter Games, both the men’s and women’s contests have been extremely entertaining, even for casual fans of the sport.
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Looking to Increase Your Brand Exposure on Facebook?
Current Status
Facebook is an ever-evolving network, as are all other widely adopted social media channels. Enhancements to appearance, navigation and, most importantly, presentation of content, are constantly being evaluated and tweaked. Within the past six months, Facebook has focused on delivering what it considers high-quality content to the end users. Meanwhile, organizations with Facebook pages have seen a decrease in the number of impressions per post. By changing the newsfeed algorithm, Facebook is providing organizations with few choices (one of which is to pay) to have their content be seen, even by their “fan” base.
It’s not that the quality of your content has gone down, or that your users aren’t interested in what you have to say. As marketers we need to guarantee that our content is seen and shared by our audience.
Continue reading “Looking to Increase Your Brand Exposure on Facebook?”
What We Can Learn from Netflix’s Missed Opportunity
Like most self-respecting single people in America, I spent Valentine’s Day devouring the second season of House of Cards via Netflix streaming whilst refreshing my OkCupid smartphone app every few minutes. The possibility of such instant-gratification event television was unheard of until recently. In the course of one year, Netflix has changed the media landscape, turning the release of each new batch of episodes (whether it be House of Cards, Orange is the New Black or even Ricky Gervais’ Derek) into a streaming event. Rather than unspooling 13 episodes over the course of three months, the company drops entire seasons in one fell swoop, inciting editorial assessments on the nature of binge-watching and even a tweet from President Barack Obama himself, asking for ‘no spoilers’ after the release of House of Cards season 2.
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What Marketers Can Learn from Derek Jeter’s Retirement
Derek Jeter’s Feb. 12 announcement—that after spending 19 years in the Bronx, he plans on retiring after the 2014 season—wasn’t a huge shock to me. It’s likely Yankee management knew the news prior to the public, but how far in advance remains a mystery.
That said, the legendary shortstop will turn 40 in June and is only under contract through the end of this season. Whether he planned on playing after this year might have been unclear, but the fact that one day a man not named Jeter would patrol the shortstop dirt at Yankee Stadium sometime in the future was guaranteed (every athlete has a professional expiration date). Continue reading “What Marketers Can Learn from Derek Jeter’s Retirement”
Facebook Takes One Giant Leap for Content
Up until recently, things were getting a little weird on the Facebook News Feed. Where else could you find cutting-edge industry stories mixed in with cat memes from your aunt? The News Feed was failing to deliver relevant information, and it was frustrating both businesses and end users.
In response, the company has made some recent changes that are sure to clean up the News Feed and keep users on the site. In December, as the company celebrated its 10th birthday, it rolled out a new application designed to streamline the news delivery system. The update is called Paper, and it allows users to browse Facebook on their own terms by categorizing content according to subject matter. Now there are about 20 total categories that users can receive content in including Sports, Tech and Headlines. Users can individually customize their news options and get exactly what they want out of the Facebook experience.
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#Undefeated: What Marketers Can Learn from Cuse’s Incredible Win over Pitt
Wow… I don’t even know where to begin. Did you watch last night as Pitt came within 4.4 seconds of stealing my alma matter’s undefeated record? Am I rubbing salt in the wound? Should I stop now?
As a former Cuse grad who truly bleeds orange, last night was literally awe-inspiring. If you missed the game, the undefeated Orange went head-to-head with the incredible Pitt team to hold on to their winning record. It was nothing short of nail-biting and heart-pumping as Pitt looked as though they would finally be the team to steal our record-breaking run. And with 4.4 seconds to go in the game, Cuse down by one, freshman Tyler Ennis nailed a 35-footer to protect our record. Take a look right here if you missed it:
[youtube http://www.youtube.com/watch?v=AAOIdhEJ1Hg]
Continue reading “#Undefeated: What Marketers Can Learn from Cuse’s Incredible Win over Pitt”
Top Five Reasons to Fall in Love with Content Marketing
It’s that time of year again when couples shower each other with sweets and gifts while singles hide in their beds with a pint of Ben and Jerry’s and a Dominos pizza. You guessed it: Valentine’s Day.
Instead of cursing February 14th, we at Content Boost decided to embrace Cupid’s romantic holiday and share with you a roundup of the top five reasons to fall in love with content marketing. So without further adieu, let’s get started. Continue reading “Top Five Reasons to Fall in Love with Content Marketing”
Valentino Makes Egregious Marketing Mistake Using Philip Seymour Hoffman’s Funeral
Don’t get us wrong, content marketing is all about creating custom copy using unique sources, and that includes real-life events, but we don’t think the team at Italian fashion house Valentino fully understood this concept.
A wide array of A-list celebrities emerged to pay their last respects to award-winning actor Philip Seymour Hoffman at his funeral on February 7—American Hustle star Amy Adams being one of them. However, Valentino was quick to play up the fact that Adams was toting its Garavani Rockstud Double bag, going so far as to specifically highlight the fact in a recent press release sent out.
When Push Comes to Shove, Quality Content Wins the Day
I must confess, I have an unlikely favorite new TV show. That the show would become my new darling was improbable not only because it airs on PBS, but because the British accents and colloquialisms mean I often have to rewind to make sure I understand what is being said. Still, I have fallen in love with “Sherlock.”
“Sherlock”—starring Benedict Cumberbatch as the famed detective and Martin Freeman as Dr. Watson—is produced by the BBC in England and airs on PBS in the U.S. Seasons consist of just three episodes, all running 90 minutes without commercials. Essentially, each season is like a trilogy of three movies that follow the adventures of younger, modern-day versions of Sir Arthur Conan Doyle’s famed characters.
Continue reading “When Push Comes to Shove, Quality Content Wins the Day”