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10/22/201503/26/2018

Let’s Talk About That Blog of Yours

At this point, you’re already sold on the idea of starting a blog for your business, and using it to move forward with content marketing like 81 percent of B2B organizations are currently doing.

So what’s holding you back from getting started?

You have questions. Lots of them. And so you’re dragging your feet about moving forward with the project, as you don’t want to rush into the process and risk painting your organization in the wrong light. Meanwhile, your competitors are pumping out multiple blog posts per week.

If this describes your situation, I understand what you’re going through. After all, there are a lot of things to consider when starting a blog, such as:

Tone and style: Should your blog be loose and creative, or strictly business? A blog is a direct reflection of your corporate brand, and so it’s vital that your messaging aligns with the image you are trying to create for your company. Continue reading “Let’s Talk About That Blog of Yours”

07/09/201503/26/2018

How Brands Are Using Your Memory to Their Advantage

Is it just me, or are video ads getting more ridiculous by the second?

I often find myself streaming my entertainment rather than watching live TV in order to avoid advertisements. However, despite my years of experience in avoiding advertisements, there are some commercials that just demand my attention.

For example, the men’s deodorant brand Old Spice is well known for its unorthodox videos. Whether it’s actor Terry Crews powering an entire garage band by hooking an EKG machine up to his muscles or a tree full of moms showering their sons with tears and denouncing the brand for “making men of their sons”, Old Spice’s advertisements just seem to be going over the top.

[youtube https://www.youtube.com/watch?v=Hq2SlCja3zo]

Continue reading “How Brands Are Using Your Memory to Their Advantage”

06/18/2013

A Brand Above the Rest?

Here at Content Boost we are constantly lending our best tips and tricks to our clients, giving them the fuel they need for their engines to drive their content marketing strategies down unprecedented paths. One tidbit we share often? Not only do you need to leverage social media, but you need to do so wisely.

This can mean a few things. First, it can mean choosing the right platform to share your story. No, Twitter is not for everyone. Nor is Pinterest. The key is to determine your audience, figure out what social platforms they utilize and then adopt a social presence in these areas.

Continue reading “A Brand Above the Rest?”

05/13/2013

How Do You Talk to an Audience Who Can’t Talk Back?

It’s not enough to just talk to your customers anymore. You have to really see them for who they are. You have to truly understand them and understand your connection to them (or the connection you hope to one day establish with them). What have they experienced in life? What may they be facing now? This is the pinnacle of targeting your audience regardless of the objective – whether it’s raising awareness of a greater cause or generating sales.

Continue reading “How Do You Talk to an Audience Who Can’t Talk Back?”

05/07/2013

What Happens When Marketers Rebuff Social Media…

I love when I am in the presence of a business executive who scoffs at the notion of incorporating social media into his/her corporate strategy.

“Social media is for teenagers,” they often say, convinced that the social networking world is full of narcissistic Generation Y-ers and Z-ers tweeting, Facebooking, pinning and Instagramming every inane sentiment, picture and fad.

You can imagine how their jaws drop when we at Content Boost inform these social media naysayers that in 2012, the average Facebook user was 41 years old, up from 38 years old in 2010. Moreover, in 2012, more than 65 percent of Facebook users were 35 plus years old.

Continue reading “What Happens When Marketers Rebuff Social Media…”