Like most people, I am in love with my smartphone. When the battery dies, I feel betrayed. When I notice a new podcast has been downloaded, my heart swoons once again. And like most smartphone owners, I have a number of apps that I depend on each day. It is interesting, though, to consider exactly how and why each app has been downloaded.
Consider how app use is on the rise. In December 2012, Portio Research estimated that 1.2 billion people worldwide were using mobile apps. That figure is projected to grow at a CAGR of almost 30 percent to eventually reach 4.4 billion mobile app users by the end of 2017.
Continue reading “How Content Marketing Can Create Buzz for Your App”
