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Are You the Best in Your Field at Content Marketing?

It might have been one of the last breakout sessions of the day at Content Marketing World, but Vice President of Strategy and Marketing for Edison Research Tom Webster certainly knew how to get a crowd going—even with a cocktail-laden happy hour just minutes away.

That’s because Webster started his session, titled “What’s Wrong with My Content Creation Strategy” by asking a really simple question to audience members.

“Is your content audience focused?”

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Is Content Still King?

The saying has remained the same, the more content on your website the better. While this is still true the way we interpret this comment is changing. Gone are the days of pushing as much content to your website to ensure a higher ranking than your competitor. The focus is shifting to quality and not quantity. So what does this mean?

Content for SEO

Google likes authority websites when it is indexing accurate, up to date and credible content for the end user. Google has changed its algorithms in a way that it is smarter in the search results it delivers. It used to be true that the more content we dropped into our websites on a daily basis we would outrank our competitors based on the amount of content that is new.

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