Why Shorter Is Better When it Comes to Your Blog Copy

shutterstock_115785298Let’s face it… you are swamped. From logging the 9 to 5 grind (uh… more like 9 to 7) to squeezing in parent-teacher meetings to trying to plan something special for the weekend with a loved one, there are simply not enough hours in the day. Well, guess what? Your consumers feel the same way.

In fact, your target market is so inundated with daily tasks that they are in search of pointed, succinct marketing pitches. Just to give you some perspective on the information overload you are currently experiencing, consider the following:

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Can You Even Find Your Company’s Blog?

If a tree falls in a forest and no one is around to hear it, does it even make a sound?

The same could be said about your blogging platform. If you are creating the most compelling, awe-inspiring blog content—unquestionably putting your competitors to shame—but that copy is essentially hidden on your homepage, then does your blog even make a ripple in cyberspace? In short, the answer is no. Continue reading “Can You Even Find Your Company’s Blog?”