In a bit of an “Ah-Ha!” moment recently, it struck me that one of the most common content obstacles I see marketers wrestling with is fear. Not fear of heights or spiders, but rather of disseminating content that steps on toes or frames a discussion in a different—perhaps even controversial—way.
Continue reading “Do You Really Want to Be a Thought Leader?”
For anyone who has ever been in “The City that Never Sleeps,” you can certainly relate. You are coming back from an event late at night—be it a Broadway show, a night out at the bar, a high school reunion… you name it—when your stomach starts grumbling. You begin to mentally scroll through a list of possible diners, delis and food carts that may still be open at this ungodly hour. But the truth is you don’t want to consume your calories in Big Mac form. Rather, you want something delectably sweet.
Big Apple desert aficionados everywhere are delighting in the fact that Sprinkles Cupcakes, the innovators of the world’s first cupcake bakery, has brought its 24-hour Cupcake ATMs to the Upper East Side. The company already boasts ATMs in Beverly Hills, Chicago, Atlanta, Dallas and Las Vegas—all of which have attracted attention from A-list celebrities like Jay Leno and Wolf Blitzer as well as countless media outlets. New Yorkers couldn’t wait to get their hands on these yummy treats.
We all have that person in our life. That dear friend who we don’t see for weeks and who—during your once a month dinner catch-up—rehashes every insignificant detail about his or her latest job catastrophe, spousal and/or child predicament and vacation to Bora Bora. We get it; you are busy and you have a lot to talk about.
The thing is, the “me, me, me” complex loses its cuteness at about the age of six. Because the truth is, we are all busy adults—busy adults with our own celebrations, challenges and confusions—and we now see much more quickly through those individuals who so easily forget to ask, “And how was your day?”
Continue reading “Me, Me, Me – Abandon the Kindergartner in You”
