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The Gut-Check Questions We Need to Ask Ourselves as Marketers

shutterstock_278222795I have long argued that the minute our job as marketers starts to feel easy, we are not doing enough as professionals. And I stand by that claim. After all, being a marketer—especially in this day and age—is anything but easy.

We have to build integrated marketing plans; craft buyer personas to target our prospective customers more meaningfully; write A LOT of content that incites emotion and drives behavior; and understand how data and metrics fuel marketing decisions. It’s no wonder that the average tenure for a CMO is 48 months, according to executive-search firm Spencer Stuart.

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No Such Thing as Bad Publicity? We Beg to Differ

When marketers say that there is no such thing as bad publicity, what they actually mean is that if nobody is talking about your brand, you are in serious trouble. While that is undoubtedly true, all you have to do is take a look at recent news to understand that negative exposure can seriously damage a brand’s image and have a major impact on its finances, customer satisfaction levels and public credibility:

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Customer Service: It’s all About the Little Things

If you follow the news at all, you are probably well aware by now of the massive data breach that sent retail giant Target spiraling into a public relations crisis from which it has yet to emerge. As you may also know, the company has taken almost as much flak for the difficulty shoppers had reaching customer service—and the treatment they received from call center agents once they did—as it did for the intrusion itself.

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Here at Content Boost, we write often about the importance of  customer service, the impact it has on consumers and a brands image. In thinking about and discussing Target’s predicament over  the past few days, I thought a lot about how companies distinguish  themselves as customer service leaders. As they often do, my  thoughts turned to golf.

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