Amongst the Tradeshow Frenzy and Exhaustion, Try Something New with Content Marketing

shutterstock_131742977For those of us who have the privilege (and curse) of getting to attend a sizeable amount of trade shows each year, we’ve learned some of the essential survival tricks:

  • Desperately try to cram all clothing and toiletries needed into a carry-on to avoid checking luggage.
  • Slap a permanent smile on your face from the time you land in the venue city until you take that taxi away from the convention center at the end of a long few days.
  • Dress warm. You may be visiting Vegas in August but convention centers are typically well below 65 degrees.
  • Bring more than enough business cards—chances are you will run out fast.
  • EAT ANY CHANCE YOU GET

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ITEXPO 2014 Editor’s Day: Brand Strategy at its Best

shutterstock_161159720We are just a few hours into ITEXPO 2014 in sunny Miami Beach and the energy and electricity here at the convention center is truly palpable. Attendees are starting to pour in for a number of conference events; TMC staffers are running around putting the finishing touches in place for what will be another bleeding-edge technology event; and dozens upon dozens of C-suite officials and leading company executives are making their way to the convention center to participate in Editor’s Day.

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ITEXPO is Around the Corner: Do You Have a Story to Tell?

shutterstock_143009551Every year, the weeks leading up to TMC’s ITEXPO event, one of the largest business technology conferences, feel a bit like the weeks leading up to the first day of school.  The excitement is palpable, the nervous energy is at an all-time high and everyone is wondering, “How will the first few days go?”

That’s because whether you are a sponsor, exhibitor, speaker or participant, you understand—as is the case with any trade show—that your time at the convention is valuable. You understand that every second spent on the trade show floor and in a session are crucial seconds spent away from your home office. Simply put, you understand that you need to make every minute count.

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