Are Your Customers Just Not That Into You?

Let’s be honest for a second; it’s really hard to stomach the fact that your hard-earned customers may stray from you one day. While the reason can sometimes be completely unclear, the truth is screaming out to you in a whinny voice: your once loyal customers are now cheating on you with a company who is younger, more attractive and has a better physique (ahem, we mean a superior brand strategy). This other option looks better and piques their interest more. I know it’s hard pill to swallow, but some tough love might be just what you need to shape up and win them back.

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