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Super Bowl 2015: The Marketing Winners and Losers

I’ll be honest, I don’t care much for football. Sit me in front of a basketball or baseball game and I’m all in—but football… eh. However, as a marketer, I absolutely love the Super Bowl. After all, what’s not to love when your career centers upon branding strategy and marketing messages? It’s perhaps the one time of year that the best marketing campaigns stream across our television sets (and sometimes some utterly horrible ones). So here’s a look at the true winners and losers of this year’s game:

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Budweiser’s ‘Puppy Love’ Super Bowl Commercial Proves that Cute Animals Win Customers

I’ll say it: Super Bowl XLVIII was arguably the most boring championship game I’ve seen (although Game 7 of the 2004 ALCS was awful as well). But the good thing about the Super Bowl, no matter how disappointing the sport theatrics are, is the fact that we’re treated to the biggest marketing extravaganza of the year. In 2014, marketers spent $4 million for 30-second commercials.

And that’s just to buy the slots. It doesn’t include hiring talent like Scarlett Johannson, Bob Dylan and Arnold Schwarzenegger.

[youtube=http://www.youtube.com/watch?v=uQB7QRyF4p4]

Cumulatively, marketers might spend as much as $10 million on Super Bowl commercials. With that much cash on stake, it’s imperative that they invest the money wisely, creating as good an ad as possible in order to attract as many new prospective customers as they can. Continue reading “Budweiser’s ‘Puppy Love’ Super Bowl Commercial Proves that Cute Animals Win Customers”