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Three Ways to Keep Your Content Team Invigorated This Holiday Season

shutterstock_147855167Everybody loves the holidays. Between the surplus of savory sweets and the extra days off to spend with family, this magical time of year gives everyone that indescribable glow and something to smile about. But it can also leave your workers feeling unmotivated, distracted, and altogether lazy.

And while some facets of work can take a back seat the next few weeks, your blog cannot. Already 65 percent of businesses that have a blog haven’t updated their blog in one year or more. All it takes is a few bad weeks of ignoring your blog and you can quickly be heading down a similar road.

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Are Your Customers as Loyal as You Think?

This might sound odd to say as a writer, but I absolutely love television. While I can certainly spend hours poring through the next great best-seller—particularly when it comes from Jodi Picoult—there is nothing quite like plopping down on the couch after a hellacious work day and enjoying a guilty pleasure on TV.

And when someone messes with this part of my day, simply put… I don’t do well.

Let me paint you a picture of last Wednesday. While many were out celebrating the 3rd of July—apparently that is becoming an even bigger holiday than the 4th of July—I was very much looking forward to catching up on my DVR and explaining to my fiancé why “The Bachelorette” is not, in fact, scripted. Yup; I’m one of those.

blog picBut instead of showing me Desiree’s romantic date with Drew, all I saw was a bright blue screen.  No cable. No DVR. No way to escape. My patience had been pushed, especially since this was the umpteenth time in the past few weeks that our cable box wouldn’t turn on.  So I did what any normal person does on the 3rd of July; I spent my night with my cable provider’s call center.

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