I’ve definitely caught the Content Marketing World bug. 10,000 miles above ground on the way to Cleveland for the content marketing event of the year, I can’t help but smile and think about all the awe-inspiring speeches I will hear later today—from actor and author William Shatner to Coca-Cola’s Global Creative Vision Manager Jonathan Mildenhall (you all know how I feel about Coke!) to the Hershey Company’s Senior Manager Martin Baker.