A lot goes into successful content marketing. Meticulous planning, creativity, timing and an intimate knowledge of your brand message are all critical ingredients that together help marketers create engaging, effective content.
One concept marketers—me included—often overlook, however, is the importance of staying present and connected to the moment and task immediately ahead. Although it may seem like a wacky, Zen-like precept, staying firmly in the moment can mean the difference between success and failure.
