Readers are constantly warned about the pitfalls of judging a book by its cover. But let’s face it: everybody does it. Just like a book needs to sell itself to a customer walking through an isle full of other novels, your content has to do the same thing to someone who is browsing the Web.
Are you having trouble keeping your readers glued to the page? Here is a look at some strategies that authors employ to keep their readers moving along from the title to the last word:
You Need a Beginning, Middle and End
When it comes to sound content marketing production, your best bet is to avoid experimental strategies. Your content should be easy to navigate, like a Stephen King novel—not meandering, like Dickens. Set your reader up with a beginning, have a middle to flesh out your ideas and end it by backing up the point you were originally trying to make. Keep it simple, and remember that you are trying to sell a product or service. While content marketing can be edgy and different, it’s not a platform for an existential rant.
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