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Historically, there are those junctures in time in which we simply start accepting that a new fate is on the horizon: it happened back in the 19^th century with the invention of the typewriter, again in the late 90’s with the dot-com bubble, and more recently with the innovation of the smartphone. And it seems once again we are at the crossroads of a massive shift rocking the business environment—that of content marketing.

Simply put, we are at that familiar place we have been centuries before where early adopters are embracing this avant-garde approach to marketing, full of gumption, while others remain on the sidelines wondering if this trend will really stay. But all one has to do is take a look at history to know that content marketing is only at its dawn. Let’s take a look at three major forces that are forever changing the way in which we go-to-market: Continue reading “Three Considerations Accelerating the Content Marketing Movement”

It’s no small feat to deliver the keynote presentation at a convention at 8:30 am, especially when participants have attended a bopping House of Blues party just hours before. But Don E. Schultz, professor emeritus-in-service at Northwestern University, certainly knew what he was up against when he took the microphone at Content Marketing World this morning.

“I’ve been doing this for a long time, and one of the things I’ve learned is that if you are the speaker on day two, there are three things you have to be careful of: talk softly as many people have some kind of chemical imbalance in their system; avoid any loud noises; and don’t wake them up. If you accomplish this then they will think you have done a hell of a job,” he explained, eliciting a round of laughter from the packed room.

Continue reading “Content Marketing World Keynoter Warns, ‘Brands are in Trouble’”