If a tree falls in a forest and no one is around to hear it, does it even make a sound?
The same could be said about your blogging platform. If you are creating the most compelling, awe-inspiring blog content—unquestionably putting your competitors to shame—but that copy is essentially hidden on your homepage, then does your blog even make a ripple in cyberspace? In short, the answer is no. Continue reading “Can You Even Find Your Company’s Blog?”