If you didn’t get a chance yet to check out our latest featured article (click here!), then I’ll leave you with this: “Content marketing has reached a perfect storm. All channels – including print, digital and social are growing.”
So contends Custom Content Council’s Executive Director Lori Rosen in the council’s latest content marketing report titled “Spending Study: A Look at How Corporate America Invests in Branded Content for 2013.” As a marketer, there are some incredibly exciting statistics shared in this latest report that are sure to get you amped to head to your boss’s office to exclaim “Told you so; I knew content marketing would work!” Here’s a teaser of some of the most exciting figures:
Continue reading “Content Marketing No Longer Just a Single Slice of the Marketing Pie”