It’s amazing the difference a year can make. I vividly remember attending a number of 2014 trade shows and having conversations with attendees about content marketing. They would go something like this:
Attendee: What do you do?
Me: I head up TMC’s content marketing division, Content Boost.
Attendee: What is content marketing?
Me: A marketing tactic that involves leveraging content—think blogs, white papers, email marketing messages—to organically sell your products and services.
Attendee: Oh … that’s just advertising, right?
#FAIL.
Continue reading “I’m Ready for Content Marketing … Where Do I Start?”