By now you probably know the dos and don’ts of Twitter when it comes to your business account. Don’t tweet about politics, do make it fun, don’t abandon your followers and tweet often. But now that you’ve got the basics down, it’s time to take your tweets to the next level and really engage with your audience. After all, 36 percent of all marketers have found a customer via Twitter in 2013.
Today, the job of a social media marketer is no cake walk. There’s hashtags, penguins, hangouts, handles… you name it. Not only do you have to compile a compelling, out of this world campaign, but you have to do so in 140 characters or less.
All too often, marketers fall into the habit of firing random, uninspiring “me, me, me” tweets just for the sake of tweeting, which will undoubtedly get you labeled as a spammer, which let’s face it no one wants. Stop thinking like a salesman and think like a marketer.
To get you back on track—and thinking like the stellar marketer you are—here’s a lesson (or reminder) on how to compose the perfect tweet.
Continue reading “A Lesson on Composing the Perfect Tweet”
Business-to-business (B2B) buyer behavior has fundamentally changed and, as a result, the concept of content marketing has gone mainstream. This has led B2B marketers to do either one of two things: fist pump like a champ or pull their hair out while battling intense anxiety. Regardless of which side you’re on, the fact remains that content marketing is a force to be reckoned with – and more specifically, capitalized on.
