Do you hate it when someone spells your name wrong? Like when they add an “h” to the end of Sara or assume that Jamie is always—unequivocally—written as Jamie. In my case, I see a variety of misspellings for my name from Kari to Cari to Kerry. Drives. Me. Nuts.
So why do we get so bothered when someone misspells or mispronounces our name? Because our name is quite possibly our chief identifier. It’s what makes us who we are. It’s what “brands” us, as we marketing folk say.