What’s Sweet for You is Sweeter for Sprinkles: The Marketing Strategy Behind the Company’s Cupcake ATMs

For anyone who has ever been in “The City that Never Sleeps,” you can certainly relate. You are coming back from an event late at night—be it a Broadway show, a night out at the bar, a high school reunion… you name it—when your stomach starts grumbling. You begin to mentally scroll through a list of possible diners, delis and food carts that may still be open at this ungodly hour. But the truth is you don’t want to consume your calories in Big Mac form. Rather, you want something delectably sweet.

Big Apple desert aficionados everywhere are delighting in the fact that Sprinkles Cupcakes, the innovators of the world’s first cupcake bakery, has brought its 24-hour Cupcake ATMs to the Upper East Side. The company already boasts ATMs in Beverly Hills, Chicago, Atlanta, Dallas and Las Vegas—all of which have attracted attention from A-list celebrities like Jay Leno and Wolf Blitzer as well as countless media outlets. New Yorkers couldn’t wait to get their hands on these yummy treats.

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March Madness is Here: Give Your Business a Competitive Edge with Content Marketing

NBA: Memphis Grizzlies at Los Angeles LakersThe madness has officially begun. In less than a week, college basketball teams across the U.S. will compete in what has become one of the biggest annual sporting events in the country besides the Superbowl (which was a total bust). For months, coaches have been preparing their players for the “Big Dance” doing everything they can to gain a competitive advantage.

So what does this all have to do with content marketing? Simply put: Content marketing gives businesses the edge they need to thrive in today’s highly competitive market. Below are three ways content marketing can make you a champion. Continue reading “March Madness is Here: Give Your Business a Competitive Edge with Content Marketing”

Ready to do Some Content Marketing Spring Cleaning This Year?

If you’re anything like me, then you’ve been counting down the hours—not days, but hours—until spring comes rolling along. And now that it’s just around the corner (only 10 days away!) it’s time to start thinking about everything spring: birds chirping once again; buggies buzzing around; the soon-to-be beach weather; and the 2014 MLB and NCAA seasons if you’re a sports lover.

spring cleaning

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Three Effective Content Marketing Lessons from Your Favorite Scary Movie

I love scary movies.

Of all the summer blockbusters in theaters this summer, the one I most early anticipated was The Conjuring. When I finally got to the movie theatre – five minutes late and forced to sit in the neck-craning third row – I spent half the movie curled in a ball; heart racing, palms sweating and uncomfortably squirming as I peeked through my fingers ready to cover my eyes at a moment’s notice. Yet as soon as the credits rolled, I was grinning ear-to-ear, laughing at my own ridiculousness and confidently claiming I knew what would happen the whole time. It was only later that night in the solitude of my own room that visions of the movie had me clutching my comforter over my head for protection… And still, I love scary movies.

Why do we do this to ourselves?

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Feeling Hungry? The Importance of Visual Stimulation

Driving to work last Friday, I noticed I received an e-mail on my cell. So I waited until I got to a stop light and checked it (yes, safety is important!). It was an e-mail from our office manager telling us that breakfast was coming soon. Yup, we get breakfast on Friday’s. I completely had forgotten it was Friday!

My Jeep suddenly drove a bit faster to work than normal. All sorts of physiological things started happening. My pupils dilated, my tummy growled, and the grip on my steering wheel tightened. My mind played tricks on me as I started to smell the combination of the sizzling bacon, blanketed by a yummy egg and topped off with melted cheese. I could taste the cool rainbow of fresh fruit salad, and felt all warm inside as I envisioned the smiles and brief morning cheer of my coworkers in the common area.

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