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Calling All Marketers: Are You in Need of Some REM Sleep?

shutterstock_179538596When I see a title like “What Keeps Marketers Up at Night?,” I can’t help but click it immediately. After all, I am a marketer, my job is to help fellow marketers and, as a marketer, many sleepless nights abound. There are so many questions that run through a marketer’s mind at any given time, such as:

  • Is my blogging platform suitably SEO-driven to reel in qualified leads and establish my thought leadership?
  • Do I feel good about my upcoming webinar topic? Will it garner enough registrants?
  • Are my inbound and outbound marketing strategies working well? Do they need a course correction?

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The Day in the Life of a Content Marketer

shutterstock_110537546Congratulations! You have officially entered the world of content marketing—a world rife with editorial calendars, social media platforms, inbound/outbound marketing campaigns, SEO metrics, demand generation… or have you? For starters, do you even know how to define “demand generation?” Do you even have a documented content strategy in place?

The reality is that while many top-level marketers claim to “walk the walk and talk the talk” when it comes to content marketing, a vast majority are merely only wading in the content marketing pool—rather than diving in head first. Need proof? While 93 percent of B2B marketers and 90 percent of B2C marketers are leveraging content marketing tactics, only 42 percent and 34 percent, respectively, feel their strategies are effective.

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